IPinfo
Location intelligence software
IP address intelligence software
Business intelligence software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$49 per month
Free Trial unavailable
Free version
Small
Medium
Large
- Transportation and logistics
- Information technology and software
- Professional services (engineering, legal, consulting, etc.)
What is IPinfo
IPinfo is an IP address intelligence platform that provides IP geolocation and network context data through APIs and downloadable datasets. It is used by engineering, security, analytics, and marketing operations teams to enrich logs, route traffic, detect fraud, and support compliance or personalization workflows. The product focuses on IP-to-location mapping plus attributes such as ASN, ISP/carrier, company, privacy/VPN indicators, and related metadata for operational decisioning and reporting.
Developer-friendly data access
IPinfo provides APIs and data downloads that fit common enrichment patterns for applications, SIEM/log pipelines, and data warehouses. The service model supports real-time lookups as well as bulk processing use cases. This makes it practical for teams that need IP context embedded into existing systems rather than a standalone mapping UI.
Broad IP context attributes
Beyond geolocation, IPinfo includes network and ownership signals such as ASN, organization/company, and carrier/ISP metadata. It also offers indicators that help classify traffic sources (for example, hosting or privacy-related signals), which supports fraud, security triage, and traffic quality analysis. This breadth reduces the need to combine multiple point datasets for basic IP intelligence.
Useful for location analytics
IP-derived location data can support regional analytics, content localization, and routing decisions when precise device GPS is unavailable. It is commonly used to segment traffic and users by country/region/city in BI and product analytics workflows. For organizations that primarily need coarse location intelligence from network logs, IPinfo can be simpler to operationalize than sensor- or app-based location systems.
IP geolocation accuracy limits
IP-based location is inherently probabilistic and can be inaccurate at fine granularity, especially at the city level. Results can be affected by mobile carrier NAT, corporate gateways, and dynamic IP reassignment. Organizations needing high-precision location or verified address-level data typically require additional data sources.
Privacy and proxy ambiguity
VPNs, proxies, and hosting providers can mask end-user location and make attribution unreliable. Even with privacy-related indicators, classification is not definitive and may produce false positives or negatives. This can limit use cases that require strong identity or location assurance.
Not a full BI suite
While IPinfo data can feed BI tools, the product itself is primarily a data/API service rather than an end-to-end business intelligence platform. Users generally need separate tooling for dashboards, semantic modeling, and governance. Teams expecting a complete analytics application may find the product requires additional integration work.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| IPinfo Lite | $0/month | Country & continent geolocation; ASN name & domain; 7 essential IP attributes; Unlimited requests for country-level data (free tier). |
| IPinfo Core | $49/month | City-level geolocation (city, region, postal code, timezone, lat/long); 16 IP attributes; 150k–1M requests per month typical; Support via chat/email (response within 2 business days); Overages: $0.54 per additional 1k requests. |
| IPinfo Plus | $74/month | Includes Core features plus accuracy radius, last-change timestamps, named privacy providers, carrier (MCC/MNC); 32 IP attributes; 150k–1M requests per month typical; Overages: $0.82 per additional 1k requests. |
| IPinfo Enterprise | Custom | Custom pricing; 40+ IP attributes; access to WHOIS, IP ranges, downloadable datasets, enterprise SLA, dedicated account manager, integrations (Snowflake, Splunk, GCP); contact sales for pricing. |
Additional notes:
- Annual billing offers 2 months free (annual plans available).
- Overages billed monthly prorated per call and rounded to the nearest $0.01. No minimum charge.
- Database downloads and other enterprise add-ons require contacting sales (not included in self-serve plans).
Seller details
IPinfo.io, Inc.
New York, NY, USA
2013
Private
https://ipinfo.io/
https://x.com/ipinfoio
https://www.linkedin.com/company/ipinfo/
