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SafeGraph Places

Location intelligence software
Data as a service (DaaS) software
Business intelligence software
Features
Ease of use
Ease of management
Quality of support
Affordability
Market presence
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Free version
User corporate size
Small
Medium
Large
User industry
  1. Real estate and property management
  2. Construction
  3. Public sector and nonprofit organizations

What is SafeGraph Places

SafeGraph Places is a points-of-interest (POI) dataset that provides structured information about physical places, such as business names, categories, addresses, and related attributes. It is used by data teams, analysts, and application developers for location intelligence, market analysis, territory planning, and enriching internal customer or prospect data. The product is delivered as a data service (typically via files and/or APIs) rather than as an end-user mapping or CRM workflow tool. It differentiates through its focus on standardized POI records intended for analytics and integration into downstream systems.

pros

Structured POI data model

Provides normalized place records (e.g., name, category, address, and identifiers) designed for analytics and joining with other datasets. This structure supports common tasks such as store network analysis, competitive landscape mapping, and location-based segmentation. The dataset format is generally easier to integrate into data warehouses and BI pipelines than tools built primarily for interactive mapping workflows.

Built for data integration

Fits DaaS consumption patterns where teams ingest data into internal systems and reuse it across multiple applications. This supports repeatable enrichment of CRM, marketing, and operations datasets without requiring end users to work inside a separate mapping UI. It is well-suited for organizations that prefer to control modeling, governance, and analytics in their own stack.

Useful for location analytics

Enables location intelligence use cases such as trade-area analysis, site selection inputs, and territory design when combined with internal performance data and geospatial boundaries. The POI-centric approach complements BI tools by adding a consistent layer of place context. It can also support geocoding and category-based filtering workflows when integrated with GIS or analytics platforms.

cons

Not an end-user application

SafeGraph Places is primarily a dataset, so it does not replace interactive territory management, route planning, or sales execution tools. Organizations typically need additional GIS/BI software and engineering effort to operationalize the data for business users. Teams expecting a turnkey UI for mapping and workflow automation may find the product incomplete on its own.

Data quality varies by market

As with most POI datasets, completeness and accuracy can vary by geography, category, and business churn (openings/closures). Users often need validation, deduplication, and periodic refresh processes to maintain reliable downstream analytics. This can increase ongoing data operations work compared with systems that rely on first-party operational inputs.

Governance and licensing complexity

Using third-party location datasets commonly requires careful review of licensing terms, permitted use cases, and redistribution restrictions. Compliance needs can be higher when data is embedded into customer-facing products or shared across affiliates. Procurement and legal review may lengthen implementation timelines compared with purely internal software tools.

Plan & Pricing

Pricing model: Annual subscription with custom pricing. Pricing is based on the customer’s requested mix of location rows, premium attribute columns, and usage/delivery terms; SafeGraph charges a single annual fee for the custom package.

Free tier/trial: SafeGraph provides permanently available free datasets and downloadable samples (100-row Global Places sample, brand/region open datasets, sample Geometry and Spend data). The site does not describe a time-limited “trial” product; samples are available to evaluate data.

Delivery & support: Monthly data delivery to the customer environment of choice; each Places customer receives a dedicated account/Cust Success manager.

How to buy / pricing visibility: No public list prices or per-row/per-column unit prices are published on the official site. Customers are instructed to contact sales / schedule a demo to design a custom Places dataset and receive a quote.

Example costs: Not published on SafeGraph’s official site.

Discounts / special pricing: Site references partnership routes for special pricing to nonprofits/educational organizations (via partners) and indicates willingness to accommodate custom integrations and enterprise terms.

Seller details

SafeGraph, Inc.
San Francisco, CA, USA
2016
Private
https://www.safegraph.com/
https://x.com/safegraph
https://www.linkedin.com/company/safegraph/

Tools by SafeGraph, Inc.

SafeGraph Places
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