Guru
Enterprise search software
Insight engines software
General-purpose AI agents
Knowledge base software
Contact center knowledge base software
Agentic AI software
AI agent builders software
AI agents
AI IT agents software
Knowledge management software
Call & contact center software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Guru and its alternatives fit your requirements.
$25 per seat per month
Free TrialFree version
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What is Guru
Guru is a knowledge management and enterprise search platform used to create, verify, and deliver internal knowledge to employees in the tools where they work. It supports use cases such as customer support enablement, sales enablement, IT/helpdesk knowledge, and company-wide policy and process documentation. The product combines a structured knowledge base with browser/app integrations and AI-assisted search and answers to reduce time spent finding trusted information.
Verification and governance workflow
Guru includes workflows to assign subject-matter experts to verify content and keep it current. This helps teams distinguish trusted, approved knowledge from drafts or outdated pages. Compared with many general documentation tools, the verification model is a core operating mechanism rather than an optional convention.
In-workflow knowledge delivery
Guru provides extensions and integrations that surface knowledge inside common work applications (for example, browsers and collaboration tools). This reduces context switching for support and revenue teams that need answers while handling tickets or calls. The approach emphasizes retrieval at the point of use, not only a standalone portal experience.
Unified search across sources
Guru supports federated search and AI-assisted answers across internal content and connected systems. This can improve findability when knowledge is distributed across multiple repositories. It positions the product as both a knowledge base and an internal discovery layer, which is useful for organizations with fragmented documentation.
Best fit for internal knowledge
Guru is primarily designed for employee-facing knowledge rather than large-scale public documentation sites. Organizations that need complex external publishing, multi-site web delivery, or advanced SEO-oriented content operations may require additional tooling. This can limit suitability for customer-facing help centers as the primary system of record.
AI answer quality depends on content
AI-generated answers rely on the completeness, structure, and freshness of underlying knowledge and connected sources. If verification processes are not maintained, users can still encounter outdated or inconsistent guidance surfaced by search or AI. Teams often need ongoing content operations to sustain reliable results.
Contact center features not full CCaaS
While Guru supports contact center knowledge use cases, it is not a full call & contact center platform (telephony, routing, WFM, QA, etc.). Companies looking for an all-in-one contact center suite will typically integrate Guru with their existing CCaaS and CRM tools. This adds integration and change-management work to achieve a seamless agent experience.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Starter (Forever Free) | Free for up to 10 users | "Starter" described as a forever-free Starter plan (free for first 10 users). Basic knowledge capture, browser extension, Slack integration; intended for small teams. Source: official Guru blog and site. |
| Self-serve (base) | $25 per seat/month (billed annually) — $30 per seat/month (billed monthly) | Predictable per-seat pricing for teams getting started. AI credits included (usage limits apply). All plans include Custom AI Knowledge Agents, Knowledge Quality Automation, Enterprise AI Search, AI Chat & Research, Verified Knowledge Base, Advanced Governance Controls, 100+ integrations. |
| Enterprise | Custom pricing | True usage-based pricing built for scale and governance; AI credits included; enterprise security and governance features; contact sales for quote. |
Seller details
Guru Technologies, Inc.
Philadelphia, PA, USA
2013
Private
https://www.getguru.com/
https://x.com/getguru
https://www.linkedin.com/company/getguru/
