Recraft
AI image generators software
3D modeling software
Vector graphics software
Photo editing software
Generative AI software
Synthetic media software
3D design software
Graphic design software
Photography software
2D graphic design software
Infographic software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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- Information technology and software
- Banking and insurance
- Media and communications
What is Recraft
Recraft is a browser-based generative design tool that creates and edits images and vector-style graphics using text prompts and iterative refinement. It targets designers, marketers, and content teams that need quick concepting, brand-style variations, and exportable assets for digital channels. The product emphasizes controllable styles, vector-oriented outputs, and an editor workflow that combines generation with post-editing rather than prompt-only creation.
Vector-friendly AI generation
Recraft focuses on generating graphics that can be used as vector-style assets, which is useful for logos, icons, and illustrations that need to scale across formats. This reduces reliance on raster-only outputs common in many image generators. It also supports exporting assets in formats suited to design workflows, helping teams move from concept to usable artwork with fewer handoffs.
Integrated generate-and-edit workflow
The product combines prompt-based generation with an editor for refining results, enabling iterative adjustments without switching tools. This supports common design tasks such as creating multiple variations, adjusting composition, and preparing assets for downstream use. Compared with prompt-only tools, the built-in editing workflow can shorten the cycle between ideation and deliverable creation.
Style control for consistency
Recraft provides mechanisms to keep outputs visually consistent across a set of assets, which is important for brand-aligned campaigns and multi-asset packs. This helps when producing series such as icon sets, illustration families, or social creatives that need a unified look. Consistency controls can reduce manual rework when compared with general-purpose image generation workflows.
Limited 3D modeling depth
Although it may be used for 3D-like visuals, Recraft is not positioned as a full 3D modeling or CAD environment with mesh editing, rigging, or scene management. Teams needing precise 3D geometry, parametric modeling, or production rendering typically require dedicated 3D software. As a result, it is better suited to 2D design assets than end-to-end 3D pipelines.
Enterprise controls may vary
Organizations often require centralized admin, SSO/SAML, audit logs, and granular permissioning for creative tools. Recraft’s suitability for regulated or large enterprise environments depends on the specific plan and available governance features. Buyers may need to validate security documentation, data retention, and tenant controls before standardizing on it.
Output predictability constraints
As with generative tools, results can vary across prompts and iterations, and achieving exact layouts or brand rules may require multiple attempts and manual edits. This can be a limitation for production work that demands strict repeatability and pixel-perfect adherence. Teams should plan for review cycles and establish prompt/style guidelines to improve consistency.
Plan & Pricing
Tiered subscription plans (vendor site: Recraft official pages)
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 — 30 credits/day | Free account grants daily subscription credits (30/day), images produced on Free are public and owned by Recraft (community gallery). No commercial ownership on Free. (source: Recraft docs: Credits & Pricing pages). |
| Basic | Not explicitly listed on static docs (vendor blog indicates paid tiers start as low as $10/month) | Paid tiers (Basic and above) unlock private images and full commercial rights, priority generation, Creative Upscale, unlimited uploads (vs 3/day on Free). Exact price for Basic not shown on the static docs; vendor blog states paid tiers range $10–$48/month. (sources: Recraft paid-plans doc & Recraft blog). |
| Advanced | Not explicitly listed on static docs (see note above) | Intermediate paid tier (additional monthly credits / lower per-image cost). Exact mapping of "Advanced" to a specific price not shown on the vendor docs. |
| Pro | Price not explicitly listed on static docs (vendor blog references Pro at $48/month); Pro subscriptions expose selectable monthly credit allowances (1,000 / 4,000 / 8,400 credits per month). | Pro features (from official Paid plans doc): generated images are private; commercial license (full ownership and usage rights for generations under paid plan); unlimited image uploads; priority image generation; max concurrent jobs: 10; max images per prompt: 4; access to external models; artistic level control; extract optimized prompts; custom color palette input; Magic Wand tool; Creative Upscale access; credit top-ups available. (sources: Recraft paid-plans doc and blog). |
| Teams / Enterprise | Custom / Contact sales | Teams / Enterprise plans available; vendor docs direct users to Teams page / contact sales for pricing and volumes. |
Usage-based (API) pricing (official API docs - Recraft)
Pricing model: Pay-as-you-go (pre-purchased API unit packages) Free tier/trial: Not applicable for API unit purchases (API units must be purchased in advance). API unit package price: US $1.00 = 1,000 API units (official). API service example costs (listed on official API pricing page):
- Raster image generation – Recraft V3: $0.04 per image (40 API units)
- Raster image generation – Recraft V2: $0.022 per image (22 API units)
- Vector image generation – Recraft V3: $0.08 per image (80 API units)
- Vector image generation – Recraft V2: $0.044 per image (44 API units)
- Raster image to image – Recraft V3: $0.04 per image (40 units)
- Vector image to image – Recraft V3: $0.08 per image (80 units)
- Image vectorization: $0.01 per request (10 units)
- Image background removal: $0.01 per request (10 units)
- Crisp upscale: $0.004 per request (4 units)
- Creative upscale: $0.25 per request (250 units)
- Erase region: $0.002 per request (2 units) (These per-operation USD costs and API-unit equivalents are listed on Recraft's official API/pricing documentation.)
Notes & limitations (from official site):
- Subscription credits reset monthly for paid users and do not roll over; Free users get daily credits which reset daily. Top-up credits never expire and are used after monthly credits. (Recraft docs)
- The vendor’s public pages (pricing page) present subscription prices via an interactive pricing panel; some static docs and blog posts on the vendor site reference a paid tier price range of approximately $10–$48/month, but exact per-tier subscription prices were not exposed in the static docs retrieved. Where subscription prices are not explicitly shown in the static docs, the vendor directs users to the Pricing page in-app (interactive).
