Rappi
Grocery delivery software
On-demand delivery software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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Pay-as-you-go
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What is Rappi
Rappi is an on-demand delivery platform that enables consumers to order groceries, restaurant meals, pharmacy items, and other goods for delivery. For merchants, it provides a channel to list products, receive orders, and coordinate fulfillment through a courier network. The product is primarily used by retailers and restaurants operating in Latin American markets that want to offer app-based delivery without building their own end-to-end logistics stack.
Multi-vertical marketplace reach
Rappi supports multiple delivery use cases (grocery, restaurant, pharmacy, and convenience), which can help merchants participate in more than one demand stream through a single platform. This breadth can be useful for operators that want a unified presence across categories rather than managing separate tools per vertical. The model aligns with common marketplace-based delivery approaches in this space.
Built-in courier fulfillment network
The platform includes access to a courier network, reducing the need for merchants to recruit and manage their own drivers. This can shorten time-to-launch for delivery programs compared with solutions that require a merchant-managed fleet. It also centralizes dispatch and delivery execution within the same ordering experience.
Merchant ordering channel
Rappi functions as a consumer-facing ordering channel that can generate incremental orders beyond a merchant’s owned web or app. Merchants can use it to publish menus or catalogs and accept on-demand orders with delivery. This is particularly relevant for smaller operators that lack resources to build and market their own ordering and delivery stack.
Limited control over customer data
As a marketplace, Rappi typically intermediates the customer relationship, which can limit a merchant’s direct access to customer data and the ability to manage loyalty on owned channels. This can make it harder to run first-party marketing and retention programs outside the platform. Merchants that prioritize direct customer ownership may need complementary first-party tooling.
Marketplace fees and margins
Using a third-party marketplace commonly introduces commissions, service fees, and promotional costs that can pressure unit economics. These costs can be more difficult to manage for low-margin categories such as grocery. Merchants may need to adjust pricing, assortment, or promotions to maintain profitability.
Geographic and service variability
Service levels (coverage, courier availability, delivery times) can vary by city and neighborhood, which affects reliability for merchants with strict fulfillment requirements. This variability is common in on-demand delivery networks and can lead to inconsistent customer experiences across locations. Multi-location operators may need location-specific operating procedures and performance monitoring.
Plan & Pricing
Merchant (Rappi Partners) — Usage-based Pricing model: Pay-as-you-go (commissions per order) Free tier/trial: Merchants can register/list without a monthly subscription; occasional promotions (e.g., 0% fees for 30 days) are advertised. Example costs: Not disclosed on the official merchant pages (commission % and fees vary by country and are provided during onboarding/contract). Discount options: Promotional fee waivers and market-specific/negotiated terms (per official site).
Consumer (Rappi Pro) — Tiered subscription
| Plan | Price | Key features & notes |
|---|---|---|
| Rappi Pro | $23.900 per month (as displayed on official Rappi Pro page) | Unlimited free deliveries on Food, Super, Pharmacy and Turbo; discounts on service fees; 30-day free trial promoted on site; terms and exceptions apply. |
| Rappi Pro Black | $29.900 per month (as displayed on official Rappi Pro page) | Unlimited free deliveries; larger discounts, VIP support, ChatGPT GO access for new users (6 months), additional exclusive benefits; 30-day free trial promoted on site. |
Notes: Official merchant pages state no fixed monthly subscription fee to list; commissions (percentage + VAT) apply per sale and vary by country/contract. Exact merchant commission rates are not published on the official site and are provided during merchant onboarding or via a sales representative.
Seller details
Rappi, Inc.
Bogotá, Colombia
2015
Private
https://www.rappi.com
https://x.com/rappi
https://www.linkedin.com/company/rappi/
