Whimsical
Mind mapping software
Diagramming software
Wireframing software
Project management software
Software design software
Project, portfolio & program management software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$10 per editor per month
Free Trial unavailable
Free version
Small
Medium
Large
- Media and communications
- Retail and wholesale
- Education and training
What is Whimsical
Whimsical is a collaborative visual workspace used to create flowcharts, diagrams, mind maps, wireframes, and written docs in a shared canvas. It targets product, design, and engineering teams that need lightweight artifacts for planning, ideation, and early-stage UX work. The product emphasizes fast creation with simple building blocks, real-time collaboration, and a unified space for multiple visual formats.
Multi-format visual workspace
Whimsical supports several common visual artifacts in one product, including flowcharts, mind maps, wireframes, and docs. This reduces the need to switch tools when moving from ideation to basic UX structure and process mapping. Teams can keep related materials together and link work across boards and documents.
Fast, lightweight authoring
The editor is designed for quick creation of diagrams and low-fidelity wireframes using simple components and keyboard-driven workflows. This fits early-stage exploration and alignment where speed matters more than high-fidelity design output. It can be easier to adopt for non-designers than tools optimized for pixel-perfect UI design.
Real-time collaboration features
Whimsical provides multi-user collaboration for creating and reviewing visual artifacts together. Commenting and shared access support asynchronous feedback and stakeholder review. This aligns with common cross-functional workflows in product discovery and requirements clarification.
Limited advanced diagramming depth
Compared with more specialized diagramming suites, Whimsical typically offers fewer advanced features for complex modeling and highly customized notation. Organizations that require strict standards, extensive shape libraries, or sophisticated diagram governance may find gaps. It is better suited to lightweight diagrams than formal enterprise modeling.
Wireframing is low fidelity
Whimsical wireframes focus on structure and layout rather than detailed UI design. Teams needing design-system-level components, rich prototyping, or handoff workflows may need an additional design tool. This can introduce duplication when moving from wireframes to high-fidelity designs.
Not a full PPM solution
While it can support planning and collaboration, Whimsical is not primarily a project, portfolio, and program management system. Capabilities such as resource management, portfolio reporting, advanced dependencies, and governance workflows are typically outside its core. Teams often pair it with dedicated work management tools for execution tracking.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 / Month / Editor | Unlimited workspace members; 3 team boards; Unlimited docs; 3 teams; 10 guests; Upload files up to 5MB each; 7-day version history; 100 AI actions / editor (total). |
| Pro | $10 per editor/month (annual billing) — $12 per editor/month (monthly billing). | Unlimited team boards; Private teams; 6 teams; 50 guests; Upload files up to 1GB each; 90-day version history; 500 AI actions / editor / month; Admin roles. |
| Business | $15 per editor/month (annual billing) — $18 per editor/month (monthly billing). | Everything in Pro; Unlimited teams; 100 guests; Upload files up to 5GB each; 1-year version history; 1000 AI actions / editor / month; SSO / SAML; Priority support. |
| Enterprise | $20 per editor/month (annual billing). (Contact sales). | Everything in Business; Starting at 200 guests; Upload files up to 10GB each; Unlimited version history; 2000 AI actions / editor / month; SCIM; Advanced security controls; Priority support; Dedicated success manager. |
Seller details
Whimsical Inc.
San Francisco, California, United States
2017
Private
https://whimsical.com/
https://x.com/whimsical
https://www.linkedin.com/company/whimsical
