Drag
Shared inbox software
Help desk software
Workflow management software
Email client software
Email management software
Process automation software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$12 per user per month
Free Trial
Free version unavailable
Small
Medium
Large
- Information technology and software
- Media and communications
- Professional services (engineering, legal, consulting, etc.)
What is Drag
Drag is a shared inbox and workflow tool that operates inside Gmail, letting teams manage emails as tasks using a kanban-style board. It is used by customer support, sales, and operations teams that want to collaborate on group inboxes without switching to a separate help desk interface. The product focuses on turning email threads into trackable work items with assignment, status, and internal collaboration features. It is typically deployed as a Google Workspace add-on, with optional automation and templates to standardize email-driven processes.
Native Gmail-based workflow
Drag runs within Gmail, which reduces context switching for teams that already live in Google Workspace. Emails can be converted into cards and moved across columns to reflect status, which makes work visible without a separate ticketing portal. This approach can simplify adoption compared with standalone help desk tools that require users to learn a new interface. It also fits teams that want to keep email as the system of record.
Collaboration on shared inboxes
The product supports shared inbox management with assignment and ownership to avoid duplicate replies. Internal notes and mentions enable coordination without exposing internal discussion to external recipients. Teams can standardize handling of common requests using shared views and structured stages. This is useful for small to mid-sized teams that need lightweight queue management rather than full ITSM.
Email-to-process standardization
Drag provides templates and workflow structures that help teams apply consistent steps to recurring email requests. Basic automation capabilities can reduce manual triage and repetitive actions in email-based operations. The kanban model makes it easier to audit what is pending, in progress, or blocked. This can be effective for operational workflows that start and end in email.
Gmail-centric deployment model
Because Drag is designed to work inside Gmail, it is less suitable for organizations standardized on Microsoft 365 or non-Gmail email clients. Cross-platform parity may be limited if some users do not use Gmail as their primary interface. This can create constraints for mixed-environment enterprises. It also ties key functionality to Google Workspace permissions and policies.
Not a full help desk suite
Teams needing advanced help desk capabilities—such as complex SLAs, multi-channel routing, deep reporting, or a robust customer portal—may find the feature set lighter than dedicated service desk platforms. Email-first workflows can be limiting when support volume requires sophisticated queue logic. Reporting and analytics may not match specialized support analytics tools. Larger support organizations may outgrow the model.
Automation depth may be limited
Process automation is oriented around email and board workflows rather than broad, system-wide orchestration. Organizations that require extensive integrations, complex conditional logic, or end-to-end automation across many business systems may need additional tools. Some integrations may rely on third-party connectors or APIs, adding setup overhead. This can affect scalability for highly automated operations.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Starter | $12 per user/month (billed yearly) or $16 per user/month (billed monthly) | Email channels; Unlimited users; Unlimited Workspaces (Shared Inbox, Google Group, custom board); Up to 10 automation rules; Zapier integration; Assignments & @mentions; Email templates; Email notes & subtasks; 3-month reporting window; 7-day free trial (no credit card required). |
| Plus | $18 per user/month (billed yearly) or $22 per user/month (billed monthly) | AI assistants; Email channels; Unlimited users; Unlimited Workspaces; Unlimited automation rules; File upload; Default user roles; Email sequences; Merge cards; 6-month reporting window; 7-day free trial (no credit card required). |
| Pro | $24 per user/month (billed yearly) or $30 per user/month (billed monthly) | AI assistants; Email & WhatsApp channels; Unlimited users; Unlimited Workspaces; Unlimited automation rules; API access; Custom user roles; Custom fields; Business hours & SLA; 12-month reporting window; 7-day free trial (no credit card required). |
Note: Drag has also offered a limited-time one-time "Lifetime" purchase option (one-off per-user payments shown on the vendor site at $199, $299 or $399 per user depending on plan) — this is a separate/time-limited offer on the official site.
Seller details
Drag App Ltd
Unsure
Private
https://www.dragapp.com/
https://x.com/dragapp
https://www.linkedin.com/company/dragapp/
