- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Free Trial unavailable
Free version
- Agriculture, fishing, and forestry
- Public sector and nonprofit organizations
- Real estate and property management
What is Facebook
Large multi-format audience reach
Integrated advertising and targeting
Business tools for engagement
Limited ownership of audience
Privacy and compliance constraints
Moderation and brand safety burden
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Facebook (consumer) — Free with ads | $0.00 | Use Facebook free of charge with ads (default for most regions). See notes below. |
| Subscription: "No Ads" (Europe) — Web purchase | €5.99 per month (one account) + €4.00 per month for each additional account in same Accounts Center | Removes ads for accounts in the same Accounts Center; prices shown are for European region and may vary with taxes/currency. |
| Subscription: "No Ads" (Europe) — In-app (Apple/Google) | €7.99 per month (one account) + €5.00 per month for each additional account in same Accounts Center | In‑app stores may charge higher prices; second‑year reductions for Apple/Google fees described for creator subscriptions. |
Usage-based / pay-as-you-go (labeled): Pricing model: Pay-as-you-go (advertising) Free tier/trial: No time-limited ad trial shown on official pages Example costs / notes: Advertisers set daily or lifetime budgets; Meta recommends starting budgets as low as $5 (recommended minimum) but actual spend depends on auction, audience, bidding, and objective. Meta may spend up to ~75% over daily budget on any given day (averages out over week). See Ads Manager for live budgeting and billing. Discount options: Volume/commitment discounts not specified on public pages; business/enterprise arrangements may be via sales teams.
Pricing model: Usage-based (commerce / selling on Facebook) Free tier/trial: N/A Example costs: Individual Sellers: Selling Fee = 5% per transaction, with a minimum fee of $0.40 (applies to eligible onsite checkout transactions). Shop Sellers: processing fee may be charged by Meta or commerce platform (varies). Chargebacks: $20 per chargeback (may be waived on successful representment). Notes: Fees and processing vary by country and payment processor; Meta Pay itself shows no fees charged by Meta for users.
Seller details
