JOOR
E-commerce platforms
Multichannel retail software
Virtual fitting software
Supply chain business networks
E-commerce software
Supply chain management software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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Small
Medium
Large
- Retail and wholesale
- Accommodation and food services
- Arts, entertainment, and recreation
What is JOOR
JOOR is a B2B wholesale commerce platform and business network used by brands and retailers to manage digital showrooms, product catalogs, and order workflows. It supports assortment planning and buying processes such as line sheets, appointments, and purchase orders, typically for fashion, accessories, and related consumer goods. The platform focuses on connecting trading partners and digitizing wholesale selling and buying rather than running a consumer-facing storefront.
Strong wholesale workflow coverage
JOOR supports common wholesale processes including digital showrooms, line sheets, assortment selection, and order capture. It is designed for brand-to-retailer selling cycles, including seasonal collections and prebook ordering. This makes it a practical fit when the primary requirement is wholesale selling operations rather than general-purpose website building or consumer checkout.
Network-based partner connectivity
JOOR operates as a business network where brands and retailers can connect and transact within the same environment. This can reduce friction in onboarding trading partners compared with point-to-point integrations for each relationship. The network model is particularly relevant for organizations managing many retail accounts or many brand relationships.
Centralized product and order data
JOOR provides a shared system of record for product presentation and wholesale orders across internal teams and external partners. Centralizing catalogs, pricing/terms (as configured), and order history can improve visibility for sales, merchandising, and operations. It can also support downstream handoff to ERP or fulfillment systems through integrations, depending on the customer’s stack.
Not a full ERP suite
JOOR is not positioned as an end-to-end ERP covering finance, manufacturing, or deep inventory accounting. Organizations typically still require separate systems for general ledger, procurement, warehouse operations, and advanced planning. This can increase integration and data-governance work for companies seeking a single-suite approach.
B2C commerce is secondary
JOOR’s core design centers on B2B wholesale workflows rather than consumer-facing e-commerce storefront management. Companies that need robust CMS, SEO tooling, promotions, and consumer checkout features usually rely on separate e-commerce platforms. As a result, JOOR is often part of a broader commerce architecture rather than the primary web store platform.
Fit and sizing features limited
Despite overlap with retail technology categories, JOOR is not primarily a virtual fitting or sizing simulation product. Any product presentation capabilities typically focus on wholesale merchandising assets (images, linesheets, attributes) rather than body-scanning or fit recommendation engines. Buyers seeking dedicated virtual fitting functionality may need additional specialized tools.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| JOOR Starter | Request pricing (contact sales) | Tailored for small brands (under $1M annual revenue). Includes brand profile, virtual showroom / digital linesheet, find & connect with retailers, outreach tools & prospect hub, basic order management. |
| JOOR Pro | Request pricing (contact sales) | All-in-one wholesale solution with a dedicated Customer Success Manager, expanded capacity and features for growing brands (includes enhanced order management, reporting/analytics, JOOR Pay options). |
| JOOR Enterprise | Request pricing (contact sales) | Advanced solution for large/global brands requiring additional capacity, custom integrations, enterprise-level functionality and support. |
Notes: Retailer (buyer) accounts: JOOR explicitly states retailers can "Sign up for a free account to place orders with brands on JOOR." Pricing page indicates JOOR does not take commission on orders and that setup/onboarding fees are included in packages for brands.
Seller details
JOOR, Inc.
New York, NY, USA
2010
Private
https://www.joor.com/
https://x.com/joor
https://www.linkedin.com/company/joor/
