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Shufti

Features
Ease of use
Ease of management
Quality of support
Affordability
Market presence
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Pricing from
Pay-as-you-go
Free Trial
Free version
User corporate size
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User industry
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What is Shufti

Shufti (often branded as Shufti Pro) is an identity verification platform used to verify individuals during onboarding and high-risk transactions. It supports document verification, selfie/face matching, age checks, and address verification, and it is commonly used by financial services, marketplaces, and online merchants to reduce fraud and meet compliance requirements. The product is typically delivered via API/SDK and a hosted verification flow, with configurable checks and decisioning outputs that can be integrated into customer journeys.

pros

Broad verification method coverage

Shufti combines document verification, biometric face matching, and liveness-style selfie capture workflows in a single service. It also supports age verification and address verification use cases, which helps teams standardize onboarding across multiple channels. This breadth can reduce the need to stitch together separate point solutions for different verification steps.

API and SDK integration options

The platform is designed for integration into web and mobile onboarding flows through APIs and SDKs. This supports automation for high-volume sign-ups and allows product teams to embed verification into existing customer journeys. A hosted flow option can reduce implementation effort for teams that do not want to build a full UI.

Compliance-oriented screening features

Shufti positions the product for regulated onboarding by supporting workflows associated with KYC and AML programs. It provides outputs that can be used for risk decisions and audit trails, which helps compliance teams document verification steps. This makes it relevant for organizations that need identity proofing plus screening-related controls rather than fraud scoring alone.

cons

Limited public detail on accuracy

Publicly available, independently verified performance metrics (for example, false acceptance/rejection rates by document type and region) are not always easy to find. This can make it harder to benchmark against alternatives in the reference set during procurement. Buyers may need to rely on pilots and their own acceptance testing to validate performance.

Integration and tuning effort

While APIs/SDKs speed up implementation, real-world deployments often require tuning of thresholds, step-up checks, and exception handling. Teams may need to design manual review processes for edge cases such as low-quality images or name/address mismatches. This adds operational work beyond the initial technical integration.

Not a full fraud platform

Shufti primarily focuses on identity proofing and related compliance checks rather than end-to-end e-commerce fraud management. Organizations looking for broader capabilities (for example, behavioral analytics, transaction fraud scoring, and chargeback management) may need additional tools. This can increase overall stack complexity for merchants with mature fraud programs.

Plan & Pricing

Plan Price Key features & notes
Free Forever $0 — Up to 10 verifications per month Includes Document Verification, Fast ID, Facial Biometrics, Liveness & Deepfake Detection, Age Verification, User & Business AML Screening, eIDV, Address Verification, Video KYC, User Risk Assessment, e-Signature, Consent Verification, Due Diligence Forms, Brand Personalization; access to dashboard, integrations, and support.
Essentials $1 per check — For 2,500–20,000 checks per year All core verification & AML capabilities (same feature set as Free tier) billed at $1/check for the stated volume band; buy now / explore more options on site.
Enterprise Request Pricing Custom enterprise plans with monthly or annual renewal options; contact sales for pricing and setup (includes customization, integration support, consulting).

Seller details

Shufti Pro Limited
London, United Kingdom
2016
Private
https://shuftipro.com/
https://x.com/ShuftiPro
https://www.linkedin.com/company/shuftipro/

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Shufti

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