GBG
E-commerce fraud protection software
Identity verification software
E-commerce software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is GBG
GBG is an identity verification and fraud risk platform used to verify individuals and businesses during onboarding and transactions. It supports use cases such as KYC/AML checks, document and biometric verification, address and identity data matching, and fraud screening for digital channels, including e-commerce and financial services. The product is typically used by compliance, risk, and fraud teams to reduce identity-related fraud and meet regulatory requirements. It differentiates through a broad set of identity data sources and modular verification workflows that can be deployed via APIs and configurable rules.
Broad identity data coverage
GBG provides identity verification using multiple data sources and methods, including data matching and document-based verification. This breadth supports different risk levels and customer segments, from low-friction checks to higher-assurance verification. It is useful for organizations operating across multiple regions that need consistent identity decisioning. The approach aligns with common enterprise requirements for layered verification rather than a single signal.
Modular verification workflows via APIs
GBG offers API-based integration for embedding verification into onboarding and checkout flows. Teams can combine checks (for example, identity data, document verification, and fraud screening) into step-up workflows based on risk. This supports automation and reduces manual review for straightforward cases. It also allows product and engineering teams to implement verification without replacing existing commerce or CRM systems.
Supports compliance-driven use cases
The platform is positioned for regulated identity use cases such as KYC/AML and customer due diligence, in addition to fraud prevention. This can help organizations standardize identity controls across compliance and fraud teams. It is relevant where auditability and consistent decisioning are required. The focus complements transaction-fraud tools that primarily optimize for payment or order risk.
Implementation can be complex
Deployments that combine multiple checks, regions, and decision policies can require significant configuration and integration work. Organizations may need dedicated engineering and risk operations resources to tune workflows and thresholds. This can lengthen time-to-value compared with simpler point solutions. Complexity increases when aligning verification steps with conversion goals in e-commerce.
E-commerce coverage is not end-to-end
While GBG supports identity and fraud screening, it is not a full e-commerce platform and does not replace core commerce functions such as catalog, checkout, fulfillment, or order management. Buyers typically integrate it into an existing commerce stack. Organizations seeking a single vendor for commerce plus fraud may still need additional systems. This can add vendor management and integration overhead.
Performance depends on data locality
Verification accuracy and pass rates can vary by country and by the availability/quality of underlying data sources. Businesses operating in less-covered markets may see higher manual review rates or require alternative verification steps. Ongoing monitoring is needed to manage false positives and customer friction. This is a common constraint for identity verification products that rely on external datasets.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Enterprise / Custom | Custom pricing — contact sales | GBG does not publish standard public prices on its official website. Products (GBG Go, ID verification/ID3global, Multi Bureau, Protect, etc.) are sold via demo/consultation and often quoted per-customer or per-module. Site prompts: “Get a demo” / “Speak to sales”. A limited one-month trial for the Multi Bureau upgrade has been offered to selected customers (per GBG blog). |
Seller details
GB Group plc (GBG)
Chester, United Kingdom
2001
Public
https://www.gbg.com/
https://x.com/gbgplc
https://www.linkedin.com/company/gbg/
