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Maropost Merchandising Cloud (Formerly Findify)

Features
Ease of use
Ease of management
Quality of support
Affordability
Market presence
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Pricing from
$499 per month
Free Trial unavailable
Free version unavailable
User corporate size
Small
Medium
Large
User industry
  1. Retail and wholesale
  2. Arts, entertainment, and recreation
  3. Accommodation and food services

What is Maropost Merchandising Cloud (Formerly Findify)

Maropost Merchandising Cloud (formerly Findify) is an e-commerce search and merchandising platform that provides on-site search, product discovery, and personalization features for online retailers. It is used by e-commerce and merchandising teams to improve search relevance, navigation, and product recommendations across storefront experiences. The product typically integrates with common commerce platforms and uses behavioral and catalog data to tune results and automate merchandising rules.

pros

Strong on-site search relevance

The product centers on improving on-site search with relevance tuning, ranking controls, and analytics around search behavior. This supports common retail use cases such as synonym handling, zero-results mitigation, and promoting specific products or collections. For organizations prioritizing search-led conversion, this focus can reduce reliance on custom search development.

Merchandising controls and automation

Merchandising features commonly include rule-based boosting/burying, campaign-driven ranking, and controls to align search and category experiences with business goals. This helps teams operationalize promotions and inventory priorities without frequent engineering involvement. It also supports faster iteration compared with building and maintaining custom merchandising logic in the storefront.

Personalization and recommendations

The platform includes personalization capabilities such as behavioral recommendations and tailored results based on shopper activity. This can support cross-sell/upsell and discovery beyond keyword search, especially for larger catalogs. It provides a unified approach to search and recommendations rather than managing separate tools for each function.

cons

Depth varies by commerce stack

Implementation effort and feature completeness depend on the underlying e-commerce platform, theme/custom storefront, and data quality in the product catalog. Some advanced use cases (complex faceting, multi-language, multi-store, or custom attributes) may require additional configuration or development. Teams should validate connector capabilities and API coverage for their specific stack.

Less suited for broad CX suites

Compared with broader customer experience or omnichannel personalization suites, the product is more focused on on-site discovery (search, merchandising, recommendations). Organizations seeking tightly integrated email/SMS, CDP-level identity resolution, or cross-channel decisioning may need additional systems. This can increase integration and governance work across the marketing stack.

Ongoing tuning and governance needed

Search and merchandising performance depends on continuous monitoring of analytics, synonym management, and rule hygiene. Without clear ownership, rules can accumulate and create inconsistent ranking behavior across campaigns and categories. Retailers should plan for operational processes and KPIs, not just initial deployment.

Plan & Pricing

Plan Price Key features & notes
Essential $499 /month (starts at) Personalized Site Search; Smart Collections; Personalized Recommendations; Up to 100,000 visits/month; Up to 20,000 products; One store & language; Pay yearly / Pay monthly options shown on vendor page.
Professional $799 /month (starts at) Personalized Site Search; Smart Collections; Personalized Recommendations; Up to 200,000 visits/month; Up to 50,000 products; Multiple stores & languages; Pay yearly / Pay monthly options shown on vendor page.
Enterprise $1,399 /month (starts at) Personalized Site Search; Smart Collections; Personalized Recommendations; Custom visits/month; Custom products; Multiple stores & languages; Contact sales for exact pricing and usage limits.

Seller details

Maropost Inc.
Toronto, Ontario, Canada
2011
Private
https://www.maropost.com/
https://x.com/maropost
https://www.linkedin.com/company/maropost/

Tools by Maropost Inc.

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Maropost Merchandising Cloud (Formerly Findify)
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