Sellbrite
Multichannel retail software
E-commerce software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$29 per month
Free TrialFree version
Small
Medium
Large
- Agriculture, fishing, and forestry
- Retail and wholesale
- Arts, entertainment, and recreation
What is Sellbrite
Sellbrite is a multichannel retail software product used to list products, sync inventory, and manage orders across multiple online marketplaces and e-commerce storefronts. It is typically used by small to mid-sized merchants that sell on channels such as Amazon, eBay, Walmart Marketplace, Etsy, and Shopify. The product focuses on centralized catalog management, channel listing workflows, and operational controls like inventory synchronization and shipping integrations. Sellbrite is owned by GoDaddy and is positioned as an operational layer for day-to-day multichannel selling rather than a full ERP or advanced marketplace analytics suite.
Centralized multichannel listing workflows
Sellbrite supports creating and publishing listings to multiple marketplaces from a single interface. It provides tools to map product data and manage channel-specific listing requirements without maintaining separate workflows per channel. This reduces repetitive listing work for merchants operating across several marketplaces. It is especially useful for teams that need consistent product data across channels.
Inventory sync across channels
Sellbrite synchronizes inventory quantities across connected channels to help prevent overselling. It updates stock levels based on orders received from marketplaces and connected storefronts. This is a core operational capability for multichannel sellers with shared inventory pools. The feature set aligns with common needs for SMB multichannel operations.
Order and shipping operations support
Sellbrite consolidates orders from connected channels into a single queue for processing. It integrates with shipping workflows (including label purchasing/printing via supported carriers and services) to streamline fulfillment. Centralized order handling can reduce time spent switching between marketplace back offices. This is beneficial for merchants managing moderate order volume without a dedicated OMS/ERP.
Not a full OMS or ERP
Sellbrite focuses on multichannel listing, inventory synchronization, and order handling rather than end-to-end order management. Capabilities such as complex warehouse workflows, advanced procurement, manufacturing, or deep accounting controls typically require additional systems. Organizations with multi-warehouse routing, sophisticated returns, or complex allocations may outgrow the operational depth. This can increase integration and process overhead as requirements expand.
Marketplace and channel coverage varies
Supported channels and feature depth can differ by marketplace, region, and integration method. Some channel-specific features (for example, certain listing attributes, promotions, or compliance fields) may not be fully exposed through a centralized tool. Merchants may still need to use native marketplace consoles for edge cases. This can limit standardization for sellers with highly specialized marketplace requirements.
Limited advanced feed and PIM controls
Sellbrite is not primarily a product information management (PIM) or advanced feed optimization platform. Businesses that require extensive attribute enrichment, complex transformation rules, or large-scale feed governance may need separate tooling. Catalog complexity (many variants, frequent attribute changes, multiple languages) can increase operational effort. This is most noticeable for merchants managing large catalogs across many channels.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Forever Free | $0/mo (billed annually) | Up to 30 orders/month (Amazon FBA orders excluded); Inventory & price sync every 2 hours; Unlimited channels, SKUs, and users. |
| Pro 100 | $29/mo (billed annually) | Up to 100 orders/month (Amazon FBA orders excluded); Inventory & price sync every 15 minutes; Unlimited channels, SKUs, and users; FBA Inventory & Multi-Channel Fulfillment add-on available for +$19/mo. |
| Pro 500 | $79/mo (billed annually) | Up to 500 orders/month; Inventory & price sync every 15 minutes; Unlimited channels, SKUs, and users; FBA add-on +$19/mo. |
| Pro 2K | $179/mo (billed annually) | Up to 2,000 orders/month; Inventory & price sync every 15 minutes; Unlimited channels, SKUs, and users; FBA add-on +$19/mo; contact for High Volume plans for >2k orders. |
Seller details
GoDaddy Inc.
Tempe, Arizona, USA
1997
Public
https://www.godaddy.com/
https://x.com/GoDaddy
https://www.linkedin.com/company/godaddy/
