Cleeng
Customer journey analytics software
Subscription management software
Subscription analytics software
Subscription billing software
Subscription revenue management software
E-commerce software
Merchant of record software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is Cleeng
Cleeng is a subscription management platform focused on digital media and streaming businesses that sell direct-to-consumer subscriptions and pay-per-view access. It provides tools for subscriber acquisition, account management, entitlements, payments, and customer support workflows, typically via APIs and integrations with video platforms and identity providers. The product is commonly used by OTT services and broadcasters that need to manage subscriber lifecycles across web and in-app channels. Cleeng also offers components that support billing operations and revenue reporting for subscription businesses.
OTT-focused subscription workflows
Cleeng is designed around common streaming use cases such as recurring subscriptions, pay-per-view, and entitlement management. This focus can reduce custom development compared with general-purpose commerce tooling when the primary product is video access. It supports subscriber lifecycle operations that D2C media teams typically need, including account management and access control. The platform is often positioned for businesses operating multiple brands or services with shared subscription operations.
API-first integration approach
Cleeng provides APIs intended to integrate with existing video players, CMS systems, identity providers, and analytics stacks. This approach fits organizations that already have a front-end experience and want to embed subscription and payment capabilities behind it. It can support custom checkout and account experiences without forcing a full storefront replacement. Integration-centric design also helps when teams need to connect subscription events to downstream data tools.
Operational tooling for retention
Cleeng includes capabilities that support retention operations such as customer care workflows and subscription change handling (upgrades, downgrades, cancellations). These features help teams manage common subscriber issues without building all tooling in-house. It can centralize subscriber status, payment state, and entitlement information for support and operations teams. This is useful when multiple internal teams need consistent subscriber records.
Narrower fit outside media
Cleeng’s feature set and terminology are oriented toward video and digital content subscriptions. Organizations selling physical goods, complex B2B subscriptions, or broader e-commerce catalogs may find gaps compared with platforms built primarily for commerce. Some non-media use cases can require additional customization or complementary systems. Buyers should validate support for their specific product, tax, and fulfillment requirements.
Analytics depth may vary
While Cleeng supports subscription reporting and operational visibility, advanced customer journey analytics and multi-touch attribution typically require integration with dedicated analytics platforms. Teams that need deep behavioral analytics, cohort modeling, or product-led growth instrumentation may need additional tooling. Data availability and granularity can depend on implementation choices and connected systems. Prospective customers should confirm event schemas, export options, and reporting flexibility.
Implementation and integration effort
API-led deployments usually require engineering resources to implement checkout, identity, entitlements, and back-office integrations. Time-to-value can depend on the complexity of the existing video stack and payment requirements across regions. Ongoing maintenance may be needed as payment methods, app store rules, and compliance needs change. Organizations without strong technical capacity may prefer more turnkey solutions.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Pro | $0 up to 10,000 monthly managed subscribers; $0.39 per subscriber/month for overages | Includes Core (Subscriber Management), Hi5 (End-user support) and ChurnIQ (retention analytics) on Pro; no setup or monthly fees. Optional Merchant (MoR) add-on billed per transaction. Source: Cleeng pricing page. |
| Enterprise | Custom / Tailored pricing — site states "Starts at a few cents per subscriber" and otherwise "Custom" | Full configurability of the SRM platform, billing/support/payment/data add‑ons, advanced integrations; contact sales for exact pricing. Merchant MoR also available with flexible transaction pricing. Source: Cleeng pricing page. |
Merchant (Merchant of Record) add-on (listed on Cleeng pricing page):
- Standard transaction pricing: $0.39 + 3.9% per transaction.
- Promotional transaction pricing shown on the pricing page: $0.35 + 3.5% ("promo price, valid until March 31st").
- Merchant Basic: $0 forever up to 10k subscribers (per pricing page — MoR/Basic tier is $0 up to 10k subscribers).
Seller details
Cleeng B.V.
Amsterdam, Netherlands
2011
Private
https://cleeng.com/
https://x.com/cleeng
https://www.linkedin.com/company/cleeng/
