Red Points
Brand protection software
Disinformation detection tools
System security software
Digital risk protection (DRP) platforms
Risk assessment software
E-commerce software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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Small
Medium
Large
- Accommodation and food services
- Arts, entertainment, and recreation
- Retail and wholesale
What is Red Points
Red Points is a brand protection platform focused on detecting and enforcing against online counterfeits, impersonation, and other forms of brand abuse across marketplaces, social platforms, websites, and app stores. It is used by brand protection, legal, and e-commerce teams to monitor infringements and submit takedown or delisting actions at scale. The product combines automated discovery with case management workflows and evidence collection to support enforcement. It also provides reporting to quantify infringement trends and enforcement outcomes over time.
Broad online infringement coverage
Red Points monitors multiple online channels where brand abuse commonly occurs, including e-commerce marketplaces, social media, websites, and mobile app ecosystems. This supports teams that need a single workflow for different infringement types rather than separate tools per channel. Coverage breadth is important in this category because abuse often shifts between platforms. The platform’s value is strongest when a brand needs continuous monitoring across many sources.
Enforcement workflow and case management
The product supports end-to-end enforcement processes, from detection and triage to evidence capture and submission of takedown requests. Centralized case tracking helps teams coordinate between brand protection, legal, and marketplace operations. This reduces reliance on ad hoc spreadsheets and email-based processes. Reporting on actions taken and outcomes helps demonstrate program activity to internal stakeholders.
Automation for high-volume programs
Red Points is designed for brands that face large volumes of suspected infringements and need repeatable processes. Automation can reduce manual review time for common patterns and enable faster response cycles. This is particularly relevant for marketplace-heavy enforcement where listings change frequently. The platform’s operational fit is strongest for organizations that can standardize decision rules and workflows.
Effectiveness depends on platform cooperation
Takedown speed and success rates can vary by channel because each marketplace or platform applies its own policies and evidentiary requirements. Even with strong tooling, enforcement outcomes are partly outside the vendor’s control. Organizations should expect variability across regions and platforms. Some cases may still require manual escalation or legal action beyond the platform workflow.
Tuning and review effort required
Automated detection typically needs ongoing tuning to reduce false positives and to adapt to new seller behaviors. Teams may need to define thresholds, rules, and review processes to maintain quality. This can be resource-intensive during initial rollout and when expanding to new brands or geographies. Smaller teams may find the operational overhead challenging without clear prioritization.
Not a full security stack
While it supports digital risk and brand abuse use cases, it does not replace enterprise security controls such as endpoint protection, SIEM, or network security tooling. Security teams may still need separate products for threat detection, incident response, and broader cyber risk management. Integration and handoffs between brand protection and security operations can require additional process design. Buyers should validate how the platform fits into existing security and risk workflows.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Starter | Request pricing / Tailored quote (contact sales) | Unlimited detections & takedowns; Marketplace protection; 1 trademark protected; AI Copilot; Advanced image & text recognition; Live dashboards; Dedicated Customer Success; Standard migration. |
| Professional | Request pricing / Tailored quote (contact sales) | Everything in Starter plus: up to 10 trademarks/designs protected; Catalog image protection; Social media protection; Priority enforcement; Zero-gap migration; Quarterly discovery audit; 10+ add‑ons; Revenue recovery program. |
| Enterprise | Request pricing / Tailored quote (contact sales) | Everything in Professional plus: 10+ trademarks/designs; Standalone sites protection; Paid search & social media ad protection; Premium mainland China coverage; Actor network; 5 custom dashboards; Managed services; Dedicated CSM; 10+ add‑ons. |
| Field Investigations (service) | Request pricing / Tailored quote (contact sales) | Global offline investigations, custom reports, private investigators, dedicated CSM. |
| Seller Reports (service) | Request pricing / Tailored quote (contact sales) | Open-source investigations, identify key offenders, obtain seller details, custom reports. |
| Test Purchases (service) | Request pricing / Tailored quote (contact sales) | Anonymous test purchases, evidence collection, sender details, custom reports. |
| Launch (content protection) | Request pricing / Tailored quote (contact sales) | Short-term 24/7 detection & enforcement for limited-exposure content; unlimited sites; 5 assets; 1 language; end‑of‑service report. |
| Always-on (content protection) | Request pricing / Tailored quote (contact sales) | Ongoing 24/7 detection & enforcement; unlimited sites; 15 assets; 5 languages; monthly reports. |
| Custom (content protection) | Request pricing / Tailored quote (contact sales) | Fully custom scope: unlimited assets, multiple languages, custom reports, dedicated analysts/teams. |
Notes: Red Points’ official pricing page requests a tailored quote and repeatedly shows “Request Pricing” / “Contact sales” rather than public dollar amounts. The vendor describes a flat‑fee pricing model (transparent flat fee covering unlimited detections & takedowns) on official site, but does not publish specific prices or tiers with numeric costs.
Seller details
Red Points Solutions, S.L.
Barcelona, Spain
2014
Private
https://www.redpoints.com/
https://x.com/redpoints
https://www.linkedin.com/company/red-points/
