Peel Analytics
E-commerce analytics software
Retail analytics software
Retail intelligence software
E-commerce software
Retail software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$179/mo per month
Free Trial
Free version unavailable
Small
Medium
Large
- Retail and wholesale
- Accommodation and food services
- Arts, entertainment, and recreation
What is Peel Analytics
Peel Analytics is an e-commerce analytics platform that connects to commerce and marketing data sources to help brands analyze customer behavior, retention, and revenue performance. It is used by e-commerce operators and growth teams to monitor cohort trends, segment customers, and evaluate the impact of campaigns on repeat purchase and lifetime value. The product emphasizes pre-built e-commerce reporting and customer-centric analysis rather than general-purpose BI workflows.
Customer and cohort analysis
Peel Analytics focuses on customer-level metrics such as retention, repeat purchase behavior, and cohort performance. This supports common e-commerce use cases like identifying high-value segments and diagnosing churn drivers. The reporting model aligns with how DTC and online retail teams typically review performance, reducing the need to build analyses from scratch.
Pre-built e-commerce reporting
The platform provides standardized dashboards and metrics designed for e-commerce operations and marketing performance review. This can shorten time-to-insight compared with assembling equivalent reporting in a general analytics stack. It also helps teams maintain consistent definitions for key metrics like LTV, repeat rate, and cohort revenue.
Cross-channel performance visibility
Peel Analytics is designed to bring together commerce and marketing data to evaluate how acquisition and lifecycle efforts affect revenue outcomes. This supports analysis across channels and campaigns without relying solely on last-click reporting. It is particularly useful for teams that need a single view of customer and order performance across multiple tools.
E-commerce-centric scope
Peel Analytics is oriented toward e-commerce and retail use cases, which may limit fit for non-commerce digital products or complex enterprise analytics needs. Organizations seeking a broad, customizable BI layer may find the reporting model less flexible than building in a general analytics warehouse/BI approach. Advanced custom modeling may require workarounds depending on available configuration options.
Integration coverage varies
The value of the platform depends on the availability and depth of connectors to a company’s commerce platform, ad networks, email/SMS tools, and data sources. If a required source is not supported or has limited field coverage, teams may need manual exports or additional tooling. Data freshness and attribution consistency can also vary by integration.
Attribution expectations management
Like other e-commerce analytics tools, results depend on tracking quality, identity resolution, and how channels report conversions. Teams expecting deterministic, platform-to-platform matching may encounter discrepancies between Peel and native ad platform numbers. Proper governance of metric definitions and attribution assumptions is required to avoid conflicting reports.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Core | $179 per month (billed annually) or $199 monthly | Recommended for >6,000 monthly orders. Includes data connectors (Shopify & Amazon, GA4, ad networks, Klaviyo, etc.), subscription connectors (Smartrr, Recharge, Awtomic, Skio, Bold, Stay.ai), customer segments (RFM & custom), 30+ cohort KPIs and DTC analytics, custom reports & dashboards, automated insights, Snowflake data access. 7-day free trial available. |
| Essentials | $449 per month (billed annually) or $499 monthly | Recommended for >16,000 monthly orders. All Core features plus ability to connect up to 3 Shopify/Amazon stores (per FAQ). 7-day free trial available. |
| Accelerate | $809 per month (billed annually) or $899 monthly | Recommended for >29,000 monthly orders. All Core features plus ability to connect up to 7 Shopify/Amazon stores (per FAQ). 7-day free trial available. |
| Tailored | Custom pricing (contact sales) | For businesses with >=62,000 monthly orders. Tailored plan supports unlimited Shopify/Amazon store connections (per FAQ) and custom/white‑glove support — contact sales to build plan. 7-day free trial available. |
