Similarweb Shopper Intelligence
E-commerce analytics software
E-commerce software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Similarweb Shopper Intelligence and its alternatives fit your requirements.
$15,000 per year
Free TrialFree version
Small
Medium
Large
- Retail and wholesale
- Accommodation and food services
- Arts, entertainment, and recreation
What is Similarweb Shopper Intelligence
Similarweb Shopper Intelligence is an e-commerce market and shopper behavior analytics product that helps brands, retailers, and agencies analyze online shopping activity across retailers and categories. It is used for market sizing, competitive benchmarking, share-of-wallet analysis, and identifying consumer purchase journeys across merchants. The product emphasizes external, panel- and model-based insights (rather than only first-party store analytics) to support category strategy, merchandising, and go-to-market decisions.
Cross-retailer market visibility
The product focuses on understanding shopper behavior across multiple retailers and categories, not just within a single storefront. This supports use cases like market sizing, benchmarking, and identifying where shoppers also buy. It is useful for teams that need external context beyond their own web analytics and order data.
Shopper journey and overlap
Shopper Intelligence is designed to analyze how consumers move between retailers and categories and where audiences overlap. This can inform assortment decisions, partnership strategy, and targeting by highlighting adjacent brands and merchants. It provides a structured way to evaluate switching behavior and cross-shopping patterns.
Enterprise research workflows
As part of Similarweb’s broader intelligence platform, it typically fits enterprise research and insights workflows. It supports repeatable reporting for category managers, strategy teams, and agencies that need standardized views over time. This orientation can reduce reliance on ad hoc data pulls from multiple point tools.
Modeled data, not ground truth
Insights are generally derived from panels, partnerships, and statistical modeling rather than direct transaction logs from every retailer. This can introduce estimation error, especially for smaller merchants, niche categories, or geographies with limited coverage. Teams often need to validate findings against internal first-party data where possible.
Less focused on attribution
The product is oriented toward market and shopper intelligence rather than marketing attribution and conversion-path measurement tied to a brand’s own campaigns. Organizations looking for granular channel-level ROI, multi-touch attribution, or server-side event stitching may require additional tools. It is better suited to strategy and benchmarking than campaign optimization.
Cost and access constraints
Similarweb products are commonly sold on enterprise contracts, which can be expensive for smaller e-commerce teams. Access to specific datasets, geographies, or retailer coverage may depend on the subscription tier. This can limit adoption for companies that only need lightweight reporting.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Starter | $15,000 per year (starting) | 5 users; 15 months of historical data; Custom product-groups analysis (up to 1K ASINs); Category, Brand and Product-level sales performance data; Free data credits to use on data exporter or API; "Talk to sales" required to purchase. |
| Business | $25,000 per year (starting) | 5 users; 25 months of historical data; Custom product-groups analysis (up to 10K ASINs); Category, Brand and Product-level sales performance data; Free data credits to use on data exporter or API; Top keywords at category and brand level; Product page traffic sources breakdown; Audience overlap with other marketplaces; AI-powered customised keyword lists; "Talk to sales" required to purchase. |
| Enterprise | Custom pricing | 10 users; 37 months of historical data; Custom product-groups analysis (up to 10K ASINs); Category, Brand and Product-level sales performance data; Batch API access; Top keywords at category and brand level; Product page traffic sources breakdown; Audience overlap with other marketplaces; AI-powered customised keyword lists; Cross-shopping behavior and basket analysis; Loyalty & Retention at category and brand level; Demographics at category and brand level; "Talk to sales" required. |
Seller details
Similarweb Ltd.
Tel Aviv, Israel
2007
Public
https://www.similarweb.com/
https://x.com/similarweb
https://www.linkedin.com/company/similarweb/
