Vajro
Live commerce software
Mobile e-commerce software
E-commerce software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$112 per month
Free Trial
Free version unavailable
Small
Medium
Large
- Retail and wholesale
- Arts, entertainment, and recreation
- Accommodation and food services
What is Vajro
Vajro is a mobile commerce platform that helps online retailers create and manage branded mobile shopping apps, commonly used by merchants running stores on major e-commerce platforms. It focuses on app-based shopping experiences such as push notifications, in-app merchandising, and mobile-first storefront navigation. Vajro also supports commerce features that can be used alongside social and live selling workflows, depending on the merchant’s channel setup and integrations.
Mobile app storefront focus
Vajro centers on creating a dedicated mobile app channel for merchants that want to complement a web storefront. This can support use cases like repeat purchasing, loyalty-driven shopping, and mobile-first browsing. Compared with tools that primarily optimize on-site experiences, Vajro’s core deliverable is a branded app presence.
Push notification capability
The product supports push notifications as a native mobile channel for promotions and customer re-engagement. This is useful for time-bound campaigns such as product drops, back-in-stock alerts, and cart recovery. Push messaging can provide a more direct channel than email alone when customers have installed the app.
Designed for SMB merchants
Vajro is positioned for small and mid-sized merchants that need an app without building one from scratch. It typically fits teams that do not have dedicated mobile engineering resources. The product approach aligns with merchants looking for faster deployment and ongoing app management through a SaaS interface.
Live commerce depth varies
While Vajro can be used in social selling contexts, its core product emphasis is mobile app commerce rather than end-to-end live shopping production and moderation. Merchants that require native live-stream management, real-time selling workflows, and deep creator/influencer tooling may need additional software. The exact live commerce feature set depends on current integrations and channel configuration.
Integration-dependent ecosystem
Key capabilities often rely on integrations with the merchant’s existing e-commerce platform and marketing stack. Integration coverage and quality can affect catalog sync, order management, and analytics consistency. Merchants should validate supported platforms, data flows, and any limitations around checkout and customer accounts.
App adoption required for ROI
Value depends on customers installing and using the merchant’s app, which can be challenging without strong brand demand or incentives. Merchants may need ongoing acquisition tactics (email/SMS prompts, paid ads, loyalty offers) to drive installs. For some businesses, improving the mobile web experience may deliver faster impact than building an app channel.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Starter | $149/mo (monthly) or $112/mo (yearly, billed $1,341 annually) | Ideal for early-stage businesses; Native Android & iOS app; Real-time Shopify sync; 10 push campaigns/mo; Deep linking; App install prompter; Live video selling; 24x7 chat support; App-only discounts & product drops; WhatsApp & Facebook Messenger integration; Size charts; Product reviews. |
| Core | $299/mo (monthly) or $224/mo (yearly, billed $2,688 annually) | Ideal for small businesses; Everything in Starter plus: 50 push campaigns/mo; Segmented push campaigns; Countdown timer; 10 landing pages; Login with phone number; Customer success program; Dual language & dual currency (international selling); Meta Ads integration; Back-in-stock alerts; Apple Pay; Custom product options. |
| Premium | $599/mo (monthly) or $449/mo (yearly, billed $5,388 annually) | Ideal for fast-growing businesses; Everything in Core plus: Unlimited push campaigns; Automated & scheduled push campaigns; 20 landing pages; Unlimited languages & currencies; Wholesale features (product & price lock); Native blogs; Integrations (MinMaxify, Zip Code Validator, LoyaltyLion); Quarterly business review. |
| Plus | $999/mo (monthly) or $899/mo (yearly, billed $10,788 annually) | Ideal for high-volume & Shopify Plus brands; Everything in Premium plus: Country-based targeting for push campaigns; Custom app development (advanced branding & custom blocks); Auto discounts and upsells; Unlimited landing pages; Dedicated key account manager; Monthly business review; Priority support; Sell globally (multiple Shopify stores in single app) as add-on; Integrations (Klaviyo, WebEngage, Okendo). |
Notes:
- Additional $1,000/mo charge for every $100,000 in mobile app sales is stated on the pricing page.
- Billing options: Monthly or Yearly (yearly gives up to ~25% savings as shown). Subscription is approved via the Shopify listing page (billing handled through Shopify).
- 30-day free trial available for any plan ("Start your free trial" and FAQ state a 30-day free trial to build, publish, and promote your app).
