Helium 10
Online marketplace optimization tools
E-commerce software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$99 per month
Free TrialFree version
Small
Medium
Large
- Retail and wholesale
- Agriculture, fishing, and forestry
- Arts, entertainment, and recreation
What is Helium 10
Helium 10 is a software suite for marketplace sellers focused on optimizing product research, listings, keywords, and advertising performance, primarily for Amazon. It supports use cases such as product opportunity discovery, keyword tracking, listing audits, and PPC workflow management for brands, agencies, and third-party sellers. The platform combines research tools, operational utilities, and analytics in a single subscription, with optional add-ons and integrations depending on plan.
Broad Amazon seller toolset
Helium 10 bundles product research, keyword research, listing optimization, rank tracking, and PPC-related tools into one platform. This reduces the need to stitch together multiple point solutions for common Amazon workflows. It is particularly suited to teams that want a single interface for research-to-optimization tasks.
Keyword and listing workflows
The product provides structured workflows for building and auditing listings using keyword data and on-page checks. It supports ongoing monitoring through rank tracking and alerts, which helps sellers manage changes over time. These capabilities align with marketplace optimization needs rather than general e-commerce storefront management.
Training and operational utilities
Helium 10 includes educational content and operational utilities (for example, tools that support listing quality checks and seller task execution) alongside analytics. This can shorten onboarding for new marketplace operators and standardize processes for small teams. The combination is useful when internal expertise is limited or distributed across roles.
Amazon-centric coverage
Helium 10’s core value is strongest for Amazon, and it is less comprehensive for sellers whose primary revenue comes from other marketplaces or direct-to-consumer channels. Organizations needing unified multi-marketplace listing, order, and inventory operations may require additional systems. This can increase total cost and integration effort.
Data is directional, not definitive
Like other marketplace intelligence tools, many metrics rely on estimates and modeled data rather than first-party marketplace reporting. This can create variance between Helium 10 outputs and actual performance in seller accounts. Teams typically need to validate decisions against native marketplace and advertising consoles.
Complexity and plan gating
The suite includes many modules, which can add setup time and training overhead for smaller sellers. Some functionality is plan-dependent or offered as add-ons, which can make budgeting and feature comparisons harder. Larger teams may also need governance around user access and standardized workflows.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 (Free Tools / Free plan) | Access to a set of permanently free Helium 10 tools (Free Amazon Keyword Tool, PPC Audit, Chrome Extension with limited usage, Anomaly Tracker, Sales Estimator, Trending Products). Access is limited compared to paid plans. |
| Platinum | $129 per month (monthly) / $99 per month (billed yearly) | Product & keyword research, AI-powered advertising (AI Ads), AI-assisted listing creation, Freedom Ticket training included, full Chrome Extension access; intended for sellers with up to ~$100K yearly sales. |
| Diamond | $359 per month (monthly) / $279 per month (billed yearly) | Everything in Platinum plus rules-based ad automation, manual bid/budget control, inventory management, profit & loss reporting, managed refund service, advanced AI Listing Builder, long-term keyword trend analysis; intended for sellers with $100K–$10M yearly sales. |
| Enterprise (Supercharge / Custom) | Starting at $1,499 per month (monthly) / Starting at $1,499 per month (billed yearly) | Custom plan for brands beyond $10M yearly sales: dedicated Customer Success Manager, customized onboarding/training, expanded licensing and multi-regional access, elite support; requires booking a demo. |
Seller details
Helium 10
Irvine, California, USA
2015
Private
https://www.helium10.com/
https://x.com/Helium10
https://www.linkedin.com/company/helium10/
