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Gelato

Features
Ease of use
Ease of management
Quality of support
Affordability
Market presence
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Pricing from
$19.00 per month
Free Trial
Free version
User corporate size
Small
Medium
Large
User industry
  1. Retail and wholesale
  2. Arts, entertainment, and recreation
  3. Accommodation and food services

What is Gelato

Gelato is a print-on-demand platform that connects e-commerce sellers to a distributed network of print partners to produce and ship customized products. It is used by online merchants, creators, and brands to sell printed goods without holding inventory. The product focuses on order routing, production management, and integrations with common online storefront and marketplace channels. It also provides tools for product catalog setup, pricing, and fulfillment tracking.

pros

Distributed print partner network

Gelato routes orders to print partners based on destination and production capability, which can reduce cross-border shipping needs for many orders. This model supports selling into multiple regions without the seller managing multiple print vendors. It is well-suited for merchants who want localized production options rather than a single centralized facility.

E-commerce channel integrations

Gelato integrates with major e-commerce platforms and marketplaces to sync products and automate order submission. This reduces manual file handling and re-keying of order details compared with more manual web-to-print workflows. The integration approach fits sellers running multi-channel storefront operations.

End-to-end order workflow tools

The platform provides order status visibility, shipping updates, and basic operational controls for managing fulfillment. It supports product setup and variant management for common print categories, helping sellers standardize listings. These capabilities align with print-on-demand use cases where fulfillment needs to run with limited day-to-day intervention.

cons

Partner-dependent quality variability

Because production is performed by a network of third-party print partners, output quality and packaging can vary by location and product line. Sellers may need to test samples across regions to validate consistency. This can add operational overhead compared with a single-provider production model.

Catalog and customization constraints

Product availability, finishing options, and personalization features depend on what the connected print partners support. Some specialized print products or complex customization workflows may require external design tools or alternative production arrangements. This can limit fit for businesses with highly specific print specifications.

Less suited for offline print ops

Gelato is designed primarily for e-commerce-driven print-on-demand fulfillment rather than internal corporate print procurement or complex direct-mail campaign execution. Organizations needing advanced approval workflows, brand portal governance, or deep CRM-driven mailing features may find gaps. It is typically a better match for online sellers than for enterprise print management programs.

Plan & Pricing

Plan / Product Price Key features & notes
Free $0 / forever Connect up to 2 stores (Free account), 2 users, access to hundreds of products, free mockups; no product discounts. (See Gelato subscription page and Help Center).
Gelato+ (monthly) $23.99 / month Premium subscription: up to 25% product discounts, premium mockups, AI tools, Personalization Studio, Magic Mockups, Price Navigator, Instant Collections, unlimited stores (subscription page).
Gelato+ (annual) $19.99 / month ($239.88 billed annually) Annual-billed discount vs monthly; same features as Gelato+.
Gelato+ Gold $129 / month or $1,285 / year (annual) Advanced scaling plan: unlimited access to premium tools, Price Navigator, Mockup Studio, Shutterstock Essentials, shipping & product discounts; includes a 30-day free trial (Gold page).
Gelato Platinum (Enterprise) Custom pricing Enterprise plan with bespoke discounts, dedicated implementation, rewards program and custom terms — contact Gelato for a quote.

Additional product (add-on): Personalization Studio

Tier Price Notes
Starter $0 / month + 6% transaction fee per personalized item Entry-level tier for personalization; transaction fee applies (minimum $1 per personalized item).
Regular $19 / month + transaction fee (4% after 21st personalized item) For higher personalization volumes; fee structure described on Personalization Studio page.
Business Custom / Contact sales Bespoke enterprise tier — contact Gelato Sales.

Seller details

Gelato ASA
Oslo, Norway
2007
Private
https://www.gelato.com/
https://x.com/gelato
https://www.linkedin.com/company/gelato/

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