Brikl
Visual configuration software
Catalog management software
E-commerce platforms
Visual product customization software
Quote management software
E-commerce software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$99 per month
Free Trial unavailableFree version unavailable
Small
Medium
Large
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What is Brikl
Brikl is a B2B e-commerce and product customization platform used by manufacturers and distributors to sell configurable products online. It combines a visual product configurator with catalog, pricing, and ordering workflows to support self-serve buying and sales-assisted quoting. The product is commonly used in industries such as promotional products, apparel, and other made-to-order or decorated goods where buyers need to preview and personalize items before purchase.
Integrated configurator and storefront
Brikl combines visual configuration with an e-commerce storefront so customers can configure and buy in one flow. This reduces reliance on separate tools for configuration and online ordering. It fits organizations that want a single system for product personalization, cart, and checkout rather than stitching together multiple applications.
Supports made-to-order workflows
The platform is designed for products that require personalization and production steps (for example, decoration, variants, and custom options). It supports workflows that are common in B2B ordering, such as customer-specific catalogs and repeat ordering. This focus can be advantageous compared with more generic commerce platforms that require heavier customization for configurable goods.
B2B catalog and ordering features
Brikl includes capabilities aligned with B2B commerce, such as managing product catalogs and enabling account-based buying experiences. It is positioned to support both self-serve buyers and sales teams that need to turn configured products into orders. For companies selling configurable items, this can shorten the path from configuration to order capture.
Not a full CPQ suite
Brikl centers on e-commerce and visual customization rather than end-to-end CPQ depth. Organizations that need complex enterprise quoting (advanced approvals, multi-level deal desks, sophisticated discounting, or deep ERP-native quoting) may require additional systems. Fit depends on how much of the quoting process must be handled outside the storefront.
Integration effort varies
Connecting Brikl to ERP, PIM, CRM, payment, tax, and shipping systems can require project work and ongoing maintenance. Data synchronization for configurable SKUs, pricing, and customer-specific terms can be non-trivial. Buyers should validate available connectors, APIs, and implementation partner support for their stack.
Best fit for specific industries
The product’s strengths align most closely with decorated, personalized, or made-to-order goods. Companies with highly engineered products, complex BOM/variant logic, or heavy CAD/PLM-driven configuration may find gaps. In those cases, a more engineering-centric configuration approach may be needed alongside commerce.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Standard | $99 per month | Unlimited stores, unlimited users, unlimited organizations, unlimited coupons; on-demand online stores, bulk orders, auto-fulfillment, largest decorator network; Brikl transaction/commission fee: 3.5% for on-demand; Stripe processing fee: 2.9% (credit cards); "Start Free Today" / "No credit card required" messaging on site. |
| Pro | Contact us (fixed monthly pricing available; zero commissions option) | Includes Standard plus custom store templates, custom shipping fees, sales network management; pricing requires contacting Brikl. |
| Enterprise | Contact us (custom pricing) | Includes Pro features plus API & webhooks, custom integrations, dedicated account manager, direct pricing/billing with decorators/suppliers, payment & tax integrations; pricing requires contacting Brikl. |
