Putler
E-commerce analytics software
Payment analytics software
E-commerce software
Payment software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$20 per month
Free Trial
Free version unavailable
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What is Putler
Putler is an analytics and reporting tool that consolidates e-commerce and payment data into dashboards for sales, customer, and subscription performance monitoring. It is used by small to mid-sized online businesses to track revenue, customer cohorts, and product performance across connected storefront and payment systems. The product focuses on prebuilt metrics and reports rather than custom data modeling, with connectors designed for common commerce and payment workflows.
Unified commerce and payment view
Putler centralizes sales and customer metrics from connected e-commerce and payment sources into a single reporting interface. This reduces manual reconciliation between storefront orders and payment transactions. It is well-suited to teams that want a consolidated operational view without building a data warehouse.
Prebuilt dashboards and KPIs
The platform provides ready-made dashboards for revenue, customers, products, and recurring/subscription-style metrics where supported by the connected system. This helps teams get to baseline reporting quickly compared with tools that require extensive configuration. The reporting approach is oriented toward common e-commerce KPIs rather than highly customized attribution models.
Customer and cohort reporting
Putler includes customer-centric reporting such as repeat purchase behavior and cohort-style views based on historical transactions. These views support retention and lifecycle analysis for merchants that need more than order-level reporting. The focus is on actionable segmentation using existing transaction data rather than behavioral session analytics.
Limited advanced attribution
Putler is not primarily designed for multi-touch marketing attribution or complex paid media measurement. Organizations needing channel-level attribution across ad platforms and web events may find the analytics depth insufficient. In those cases, teams often require additional tooling or a dedicated attribution platform.
Connector-dependent data coverage
Reporting breadth depends on the specific storefronts, payment processors, and integrations available and how completely those sources expose data. If a business uses less common systems or needs custom fields, the platform may not capture all required dimensions. This can lead to gaps that require exports or supplemental reporting.
Less suited for enterprise BI
Putler emphasizes packaged dashboards over flexible semantic modeling, complex joins, and governed self-service BI. Larger organizations with multiple brands, regions, or complex data governance may outgrow the built-in reporting structure. They may prefer a warehouse-first approach with BI tooling for deeper customization.
Plan & Pricing
| Plan (Monthly Revenue) | Price | Key features & notes |
|---|---|---|
| Up to $10K (Starter) | $20 per month | Starter tier: includes ~3 data sources, 2 years historical data, single user; metered billing based on revenue slab; $1 initial sign-up charge when moving to paid plan; 14-day free trial (no card required). |
| $10K – $30K (Growth) | $50 per month | Growth tier: ~15 data sources, up to 5 years historical data, unlimited users/teams; includes inbound API and dedicated account manager (per site notes). |
| $30K – $50K | $100 per month | Higher-tier features; metered billing. |
| $50K – $100K | $150 per month | — |
| $100K – $200K | $250 per month | — |
| $200K – $300K | $350 per month | — |
| $300K – $500K | $500 per month | — |
| $500K – $1M | $750 per month | — |
| $1M – $3M | $1,500 per month | — |
| $3M – $5M | $2,250 per month | — |
| Custom / Enterprise | Custom pricing | Tailored plans available for larger businesses/agencies; contact sales (site requests monthly revenue, number of data sources, years of historical data). |
Notes: Putler uses metered monthly billing that assigns your plan based on the previous 30 days of revenue. New paid sign-ups are initially billed $1 while Putler tracks revenue for 30 days to allocate the appropriate revenue slab. All listed pricing and plan details are taken from Putler's official pricing and product pages.
