DotActiv
Retail analytics software
Retail assortment planning software
Retail space planning software
Retail task management software
Retail software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$80 per month
Free TrialFree version
Small
Medium
Large
- Retail and wholesale
- Transportation and logistics
- Banking and insurance
What is DotActiv
DotActiv is a retail space planning and category management platform used to build planograms, optimize shelf layouts, and support assortment and merchandising decisions. It is used by retailers, CPG brands, and merchandising teams to plan store layouts, analyze performance, and standardize execution across locations. The product combines planogram creation with supporting analytics and workflow features, and it is commonly deployed in environments where shelf-space allocation and compliance are core processes.
Strong planogram and space planning
DotActiv centers on planogram creation and shelf-space optimization workflows that merchandising teams use day to day. It supports building and maintaining store-specific layouts and category-level shelf rules. This focus makes it well-suited for organizations where space planning is a primary operational discipline rather than an add-on to broader retail analytics.
Assortment and category management support
The platform is designed to connect shelf-space decisions with assortment planning and category performance considerations. Teams can use it to evaluate how product placement and facings relate to category objectives and store formats. This helps bridge the gap between planning and execution for retail merchandising programs.
Workflow for multi-store execution
DotActiv is used to standardize planogram-driven execution across many stores and formats. It supports processes that help teams distribute, update, and manage planograms at scale. This is valuable for retailers and brands that need consistent merchandising governance across distributed locations.
Space planning-centric scope
DotActiv’s core value is in space planning and planogram workflows, which may not cover all needs of broader retail operations platforms. Organizations looking for an end-to-end suite spanning CRM, field sales execution, or full enterprise planning may require additional systems. This can increase integration and data management work across tools.
Integration requirements vary
Effective assortment and space optimization typically depends on clean POS, product, and store master data. Depending on the retailer’s data landscape, integrating and maintaining these feeds can require ongoing effort. Teams may need internal data engineering or partner support to keep planning inputs current and consistent.
Learning curve for planners
Planogram and category management tools often require specialized training and disciplined processes to use consistently. New users may need time to learn the planning methodology, data inputs, and governance needed for reliable outputs. Adoption can be slower in organizations without established space planning practices.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 / year | Monthly allowance: 20 Credits; Nova usage limited (approx. ~10 planograms/month); limited AI/TrueView features; intended for testing. |
| Lite | $800 / year or $80 / month* | Planogram generation; Standard planogram reporting; Monthly allowance: 100 Credits (approx. 6–50 planograms/month); aimed at independent/smaller retailers. |
| Pro | $2,000 / year or $200 / month* | Includes Lite features plus: Database integration (two-way), Assortment & cluster maintenance, Advanced retail analytics; Monthly allowance: 300 Credits (approx. 18–140 planograms/month); TrueView basics included with 8+ licenses (per vendor notes). |
| Enterprise | $4,500 / year or $400 / month* | Includes Pro features plus: Assortment & cluster optimization, Planogram automation, Floorplanning; Monthly allowance: 700 Credits (approx. 40–330 planograms/month); includes 2 DotActiv Viewer licenses per Enterprise license; certain TrueView/Image Recognition entitlements at license thresholds. |
| Enterprise AI | $7,500 / year | Enterprise feature set scaled for HQ/batch jobs: Monthly allowance: 4000 Credits (approx. 230–1900 planograms/month); includes 5 DotActiv Viewer licenses; full TrueView/Image Recognition inclusion thresholds noted on vendor site. |
*Monthly prices shown on DotActiv's official shop pages; annual prices shown on DotActiv's primary pricing page. All pricing excludes localised tax where stated by vendor.
Seller details
DotActiv (Pty) Ltd
Cape Town, South Africa
Private
https://www.dotactiv.com/
https://x.com/dotactiv
https://www.linkedin.com/company/dotactiv/
