prettylinks
CMS tools
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$99.60 per year
Free Trial unavailable
Free version
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What is prettylinks
Pretty Links (often written as PrettyLinks) is a WordPress plugin for creating and managing shortened, branded URLs that redirect to internal or external destinations. It is used by site owners, marketers, and affiliate publishers to organize links, apply redirects, and track basic click activity from within the WordPress admin. The product focuses on link cloaking/redirect management and link organization rather than full website building or content authoring.
WordPress-native link management
Pretty Links runs inside WordPress and uses the WordPress admin UI for creating, editing, and organizing links. This reduces the need to manage a separate SaaS dashboard for link redirects on a WordPress site. It fits common CMS workflows where links are created alongside posts, pages, and campaigns.
Branded short links and redirects
The plugin supports creating human-readable short URLs on the site’s own domain. It provides redirect options commonly used for campaign and affiliate links (for example, 301/302 redirects and link cloaking patterns). This helps standardize outbound links and makes them easier to reuse across site content.
Click tracking and reporting
Pretty Links includes click tracking so users can see basic performance for individual links. Reporting is accessible within WordPress, which can be useful for quick checks without exporting data. For many small sites, this can cover lightweight link analytics needs without a broader analytics stack.
Limited beyond link use cases
Pretty Links is primarily a link redirection and tracking tool, not a general CMS enhancement suite. It does not replace broader content governance, digital publishing, or site-building capabilities found in other CMS-oriented products. Organizations needing structured content workflows or multi-site governance typically require additional tools.
WordPress dependency
The product is tied to WordPress and is not designed as a platform-agnostic link management service. Teams running multiple CMSs or non-WordPress properties may need separate solutions or duplicated processes. Migrations away from WordPress can require re-implementing redirects elsewhere.
Analytics depth may be insufficient
Built-in reporting is generally oriented to link-level clicks rather than advanced attribution, cohorting, or multi-touch campaign measurement. Integrations and deeper analytics often require pairing with external analytics or marketing platforms. For high-volume or compliance-heavy environments, reporting and audit requirements may exceed what a plugin provides.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Beginner | $99.60 per year (annual) | Use on 1 Site; Advanced redirect types (301/302/307, cloaked, JS, Meta-Refresh); Auto-create PrettyLinks; Import/export links; Standard support; No transaction fees for PrettyPay™ when on paid plan. |
| Marketer | $149.60 per year (annual) | Use on up to 2 Sites; All Beginner features; Link in Bio add-on; Auto-link keywords; Split-test links; Advanced conversion reports; Automatic link disclosures; Priority support. |
| Super Affiliate | $199.60 per year (annual) | Use on up to 5 Sites; All Beginner and Marketer features; Product Displays add-on; Developer Tools add-on; QR code generator; Public link generator; Premium support. |
