Pickit
Brand asset management software
Digital asset management software
Enterprise content management (ECM) systems
Photo management software
Presentation management software
Photography software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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- Education and training
- Public sector and nonprofit organizations
- Professional services (engineering, legal, consulting, etc.)
What is Pickit
Pickit is a digital asset management (DAM) and brand asset management tool focused on storing, organizing, and distributing approved images, graphics, and templates for business use. It is commonly used by marketing and communications teams that need controlled access to brand assets and quick reuse in everyday content creation. The product emphasizes search, tagging, and permissions, and it is often positioned around integrations with common productivity and design workflows.
Centralized brand asset library
Pickit provides a single repository for brand-approved images and creative files, reducing duplication across shared drives and personal folders. It supports organizing assets with metadata and collections to make reuse easier across teams. This aligns well with common DAM use cases such as brand consistency and controlled distribution.
Search and metadata organization
The product is designed around finding assets quickly through search and structured metadata. This is useful for teams managing large volumes of photos, icons, and marketing collateral. Strong findability is a core requirement in this category and helps reduce time spent requesting files from designers.
Access control for teams
Pickit supports sharing and permissions to control who can view, download, or use specific assets. This helps organizations manage approved vs. in-progress content and limit misuse of licensed imagery. Permissioning is particularly important when assets are shared across departments or external partners.
Limited ECM breadth
While it overlaps with content management, Pickit is not typically implemented as a full enterprise content management (ECM) system. Organizations needing records management, complex document workflows, or broad compliance tooling may require additional platforms. This can create integration and governance overhead in document-heavy environments.
May lack advanced creative ops
Compared with broader marketing operations suites in the reference space, Pickit may offer fewer end-to-end capabilities such as complex workflow automation, approvals at scale, or deep project/production management. Teams with mature creative operations may need complementary tools for intake, review cycles, and campaign governance. Fit depends on whether the primary need is asset retrieval versus production workflow.
Integration depth varies by stack
DAM value often depends on how well it connects to the tools employees use daily (productivity suites, design tools, CMS, and PIM). If required integrations are not available or are limited, users may revert to manual download/upload processes. Buyers should validate supported connectors, SSO options, and API capabilities against their environment.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Business (Light DAM Solution) | Not listed — contact Pickit (pricing not shown on official site) | Media asset management for photos, logos, icons & images; Pickit Stock™ (1M+ images); Pickit Desktop; Microsoft 365 & Google Workspace apps; Organization access & SSO; 100 GB storage; annual billing note: "save 20%" shown on site. |
| Business Plus (Standard DAM System) | Not listed — contact Pickit (pricing not shown on official site) | Everything in Business plus audio & video management; document asset management; Brand Guide (authenticated); Pickit Boards™ (authenticated); Pickit Family™ (2 instances); PowerPoint single slides; Insights & analytics; 2 integrations; 500 GB storage; volume & non-profit pricing available. |
| Enterprise (Full-Scale DAM Platform) | Not listed — contact Pickit (pricing not shown on official site) | Everything in Business Plus plus Pickit Drive; full-text search & OCR; AI facial & image recognition; anonymous folders/collections; license management; properties & metadata; AAD & SSO; Brand Guide (anonymous); Pickit Boards™ (anonymous); Pickit Family™ multibrand; Pickit Transfer™; Pickit API; 1 TB storage; volume & non-profit pricing available. |
