OpenAsset
Digital asset management software
Digital rights management (DRM) software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if OpenAsset and its alternatives fit your requirements.
$200 per user per year
Free Trial unavailableFree version unavailable
Small
Medium
Large
- Real estate and property management
- Construction
- Professional services (engineering, legal, consulting, etc.)
What is OpenAsset
OpenAsset is a digital asset management (DAM) platform designed primarily for architecture, engineering, and construction (AEC) organizations to organize and reuse marketing and project content. It centralizes photos, project sheets, documents, and related metadata, and supports search, tagging, and controlled sharing for internal teams and external partners. The product emphasizes AEC-specific workflows such as project-based organization and integration with common AEC marketing processes. It also includes permissions and usage controls that support digital rights management needs for licensed imagery and brand assets.
AEC-focused metadata and workflows
OpenAsset is built around project- and client-centric organization that aligns with how AEC firms manage portfolios and proposals. It supports structured metadata and categorization suited to project photography and marketing collateral. This specialization can reduce the configuration effort compared with more general-purpose DAM tools. It also helps standardize how teams label and retrieve assets across offices.
Search and controlled sharing
The platform provides centralized search and retrieval across asset libraries, which supports faster reuse of approved content. Role-based permissions and sharing features help teams distribute assets while maintaining governance. This is useful when collaborating with external stakeholders such as photographers, consultants, or PR agencies. It supports common DAM needs like versioning and access control for brand consistency.
Rights and usage governance support
OpenAsset includes capabilities that help track ownership, licensing, and usage constraints for assets, which is relevant for DRM-adjacent requirements. Teams can store rights-related information alongside assets to reduce the risk of unlicensed use. Governance features support internal compliance processes for marketing and communications teams. This is particularly relevant for firms managing large volumes of commissioned photography.
Less suited for non-AEC
The product’s data model and workflows are optimized for AEC marketing and project portfolios, which may be less intuitive for other industries. Organizations outside AEC may find that terminology and default structures require adaptation. General-purpose DAM platforms may offer broader out-of-the-box templates for varied content operations. Fit can be a constraint for diversified enterprises with multiple business units.
DRM is not full DRM suite
While it supports rights metadata and governance, it is not typically positioned as an end-to-end DRM system for encryption, watermarking enforcement, or automated distribution controls across channels. Companies needing strict content protection and automated license enforcement may require additional tooling or integrations. DRM requirements vary widely, and some advanced controls may not be native. This can increase implementation complexity for high-compliance use cases.
Integration depth varies by stack
DAM value often depends on integrations with CRM, CMS, marketing automation, and creative tools; integration coverage and maturity can vary by customer environment. Some organizations may need professional services or custom work to align OpenAsset with existing proposal, project, or marketing systems. Data migration and metadata normalization can be time-consuming for legacy libraries. These factors can extend time-to-value compared with simpler, lighter-weight tools.
Plan & Pricing
Pricing model: Mix of seat-based subscription (per-user licenses) and usage-based storage; tiered/custom enterprise pricing available (contact sales).
Free tier/trial: No permanently free plan or time-limited free trial explicitly published on the vendor site; OpenAsset promotes scheduling a demo.
Example costs (from OpenAsset official site):
- Basic user license – around $200 per year (OpenAsset calls this a “basic user license”).
- Storage – USD 1.40 per GB per month for the first 100 GB.
- Basic vs Full users – OpenAsset states basic users are typically one-third of the cost of full user subscriptions (no public full-user price listed).
Other notes from official site:
- Onboarding offerings referenced (Plus and Premier) with differing migration/custom-template inclusions, but no public pricing listed.
- Much of OpenAsset’s pricing is custom and dependent on number of users, storage needs, onboarding and integrations; prospective customers are asked to contact OpenAsset / request a demo for a tailored quote.
Seller details
OpenAsset
Boston, Massachusetts, United States
2000
Private
https://www.openasset.com/
https://x.com/openasset
https://www.linkedin.com/company/openasset
