Cloudinary
Digital asset management software
Image optimization software
Photo editing software
Video hosting platforms
Video platform as a service (VPaaS) software
Photography software
Video software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$89 per month
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Free version
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What is Cloudinary
Cloudinary is a cloud-based media management platform that helps teams store, manage, transform, and deliver images and videos across web and mobile applications. It is used by developers and digital teams to automate media workflows such as resizing, format conversion, optimization, and CDN delivery. The product emphasizes API-driven integration, programmable transformations, and governance features for managing large media libraries. It also includes capabilities for video processing and delivery alongside image management.
API-first media transformations
Cloudinary provides URL- and API-based transformations for resizing, cropping, format conversion, and quality optimization. This supports automated, repeatable media handling within applications and CI/CD workflows. Teams can standardize delivery rules without relying on manual editing for each asset.
Scalable delivery and optimization
The platform combines asset storage with delivery features such as caching/CDN integration and automatic format selection (e.g., modern image formats where supported). This helps organizations reduce page weight and improve consistency across channels. It is well-suited to high-volume, multi-device delivery scenarios where manual optimization does not scale.
Broad image and video support
Cloudinary supports both image and video pipelines, including transcoding and adaptive delivery options. This allows teams to manage mixed media libraries in one system rather than splitting workflows across separate tools. It also supports integrations and SDKs that simplify embedding media workflows into products and content operations.
Developer-centric setup and governance
Many core capabilities are configured through APIs, transformation URLs, and technical settings. Non-technical users may require enablement or internal tooling to use the platform efficiently. Organizations that prefer primarily GUI-driven DAM workflows may find initial setup more complex.
Costs scale with usage
Pricing is typically tied to storage, transformations, bandwidth, and add-on features. As media libraries grow and delivery volumes increase, costs can rise and require active monitoring. Budgeting can be harder for teams with unpredictable traffic or transformation-heavy workloads.
Not a full creative editor
While Cloudinary includes basic editing and transformation capabilities, it does not replace full-featured creative design tools for advanced retouching, compositing, or layout work. Teams often still need separate creative software for asset creation. Its strengths are strongest in production delivery and workflow automation rather than end-to-end creative production.
Plan & Pricing
Image & Video Platform — Plans
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 — Free forever | Upload widget, API, search; Remote fetch, auto-backup, revision tracking; Image & video transformations; Video transcoding & adaptive streaming; High-performance CDN delivery; Support via forums/tickets/email; Access to free add-ons; 3 Users / 1 Account; 25 monthly credits. |
| Plus (Most popular) | $99 per month (monthly) or $89 per month (annual billing) | Backup to your own S3 bucket; Auto-tagging based search; Access to free & paid add-ons; Expedited support; Allowlist/Blocklist asset access; Video Bandwidth Boost 2:1; Role-based multi-user administration; 3 Users / 2 Accounts; 225 monthly credits. |
| Advanced | $249 per month (monthly) or $224 per month (annual billing) | Custom domain (CNAME) support; Optional HTTPS SSL Certificate (additional cost may apply); Authentication options; Includes Plus features; 5 Users / 3 Accounts; 600 monthly credits. |
| Enterprise | Custom pricing — Contact sales | Enhanced features, security, support and services; Enterprise SLAs and support; Designated customer success manager; Custom contracts and invoicing; SSO and user management; Multi-CDN and enterprise-grade infrastructure. |
Cloudinary Assets (DAM) — Plans
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 — Free | Easy setup with tutorials; AI auto-tagging; Video support; Asset variations/presets; 3 Users / 1 Account; 25 GB of Storage. |
| Enterprise (DAM) | Custom pricing — Contact Us | Full-featured rich media DAM: content operations, collaboration, one-file approach, AI-powered search/tagging, custom contracts and onboarding. |
Seller details
Cloudinary Ltd.
Santa Clara, CA, USA
2011
Private
https://cloudinary.com/
https://x.com/cloudinary
https://www.linkedin.com/company/cloudinary/
