CrowdRiff
Digital asset management software
User-generated content platforms
Video content creation software
Video software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if CrowdRiff and its alternatives fit your requirements.
Contact the product provider
Free Trial unavailableFree version unavailable
Small
Medium
Large
- Accommodation and food services
- Public sector and nonprofit organizations
- Arts, entertainment, and recreation
What is CrowdRiff
CrowdRiff is a user-generated content (UGC) platform used to discover, request rights for, organize, and publish customer photos and videos for marketing channels. It is commonly used by destination marketing organizations, travel brands, and other consumer-facing teams that want to source authentic content and manage it alongside brand assets. The product combines UGC discovery and rights management with asset organization and publishing workflows for web, social, and campaign use cases.
UGC discovery and rights workflow
CrowdRiff focuses on finding UGC from social sources and managing permissions to reuse it. It supports workflows to request and track usage rights, which is a common operational requirement for UGC programs. This reduces manual effort compared with using a general-purpose asset library without rights tooling.
Asset organization for marketing use
The platform provides a centralized place to collect UGC and other media, apply metadata, and curate collections for campaigns. This helps marketing teams keep reusable content organized and accessible without relying on shared drives. It aligns well with content curation and publishing workflows rather than deep creative production.
Publishing and activation features
CrowdRiff supports activating curated content across digital channels, including website and social use cases. This shortens the path from content discovery to deployment compared with tools that only store assets. It is designed for marketing teams that need ongoing content refreshes and campaign-ready collections.
Not a full DAM replacement
While it includes asset management capabilities, CrowdRiff is primarily oriented around UGC workflows and marketing activation. Organizations needing advanced DAM functions (complex governance, extensive integrations, multi-entity brand management, or highly configurable taxonomies) may require a dedicated DAM alongside it. Fit-for-purpose depends on the breadth of enterprise content operations.
Limited deep creative production
CrowdRiff is not primarily a video editing or motion design suite. Teams that require advanced timeline editing, templated creative automation at scale, or extensive brand design tooling may need separate creation software. Its strengths are stronger in sourcing, curation, and reuse than in producing net-new video assets.
Channel and source dependence
UGC programs depend on the availability and accessibility of content from social platforms and other sources. Changes in platform APIs, content availability, or rights requirements can affect discovery and reuse workflows. This can introduce operational variability compared with managing only first-party brand assets.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Trial | $2,500 per project | 3 shoots; preset content themes; one-off project option (listed as "Trial" on Creators pricing page). |
| Flex | $8,000 per project | 10 shoots; best for occasional/seasonal needs; project-based pricing. |
| Essential | $1,875 per month (billed annually in USD) | 30 shoots per year; positioned for small teams scaling content creation; most popular (annual billing). |
| Standard | $3,000 per month (billed annually in USD) | 50 shoots per year; for growing teams with everyday content needs. |
Note: The above prices are for "Creators by CrowdRiff" (short-form video/content production) and are published on CrowdRiff's official Creators site. The core CrowdRiff platform (UGC/DAM/Content Planner) does not display public pricing on the vendor site and directs visitors to "Book a demo" / contact sales.
Seller details
CrowdRiff Inc.
Toronto, ON, Canada
2011
Private
https://crowdriff.com/
https://x.com/crowdriff
https://www.linkedin.com/company/crowdriff/
