Umbraco
Digital experience platforms (DXP)
Headless CMS software
Web content management software
WebOps platforms
Blog software
Blogger design software
Web page maker software
Web programming software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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€45 per month
Free TrialFree version
Small
Medium
Large
- Public sector and nonprofit organizations
- Banking and insurance
- Healthcare and life sciences
What is Umbraco
Umbraco is a .NET-based content management system used to build and manage websites and digital content. It supports both traditional (coupled) CMS implementations and headless delivery via APIs for multi-channel experiences. Typical users include marketing teams managing page content and developers implementing templates, integrations, and custom workflows on Microsoft technology stacks. Umbraco is available as open-source software and as a managed cloud offering.
Flexible .NET extensibility
Umbraco is built on the Microsoft .NET ecosystem, which fits organizations standardizing on ASP.NET and related tooling. Developers can extend content types, templates, and back-office behavior through code and packages. This flexibility supports custom site architectures and integrations that go beyond out-of-the-box page building. It is commonly used when teams want a CMS that can be shaped to specific requirements rather than a fixed experience layer.
Open-source core availability
Umbraco offers an open-source edition, which can reduce licensing barriers for smaller teams and enable self-hosting. The open-source model also supports transparency around the codebase and community-contributed extensions. Organizations can choose between self-managed deployments and vendor-managed cloud options depending on governance and operational needs. This provides multiple adoption paths compared with platforms that are only offered as proprietary SaaS.
Headless and hybrid delivery
Umbraco supports API-based content delivery for headless use cases while also supporting server-rendered websites. This allows teams to reuse content across web, mobile, and other channels without fully abandoning traditional CMS patterns. It can be implemented as a hybrid where some experiences are page-based and others are delivered via APIs. This is useful for phased modernization and multi-site programs.
Developer dependency for customization
Many advanced implementations require .NET development skills for templating, integrations, and governance controls. Non-technical users can manage content, but building complex components and workflows typically involves engineering effort. This can increase time-to-delivery compared with tools that emphasize no-code site assembly. It also affects ongoing maintenance when business requirements change frequently.
DXP features not all-in-one
Umbraco focuses primarily on CMS capabilities and extensibility rather than bundling a full suite of native DXP functions. Capabilities such as customer data, advanced personalization, experimentation, and marketing automation often require third-party products or custom integration. This can add vendor management and integration complexity for enterprises seeking a single consolidated platform. Fit depends on whether the organization prefers composable architecture versus suite-based procurement.
Operational overhead when self-hosted
Self-managed deployments require teams to handle hosting, scaling, upgrades, security patching, and monitoring. This can be a constraint for organizations without mature WebOps practices or platform engineering support. Even with managed options, teams may still need to plan for version changes and compatibility across custom code and extensions. Operational effort can be higher than fully managed SaaS-only CMS offerings.
Plan & Pricing
Umbraco (official vendor pricing pages) — summary tables
Umbraco CMS (open-source)
| Plan | Price | Key features & notes |
|---|---|---|
| Umbraco CMS (self-hosted / open-source) | Free | Core CMS: content authoring, media management, user management, multilingual, marketplace & add-ons, headless APIs & webhooks. |
Umbraco Cloud (managed hosting tiers)
| Plan | Price | Key features & notes |
|---|---|---|
| Starter | €45 per month | Managed Cloud hosting (Azure), Cloudflare CDN, automatic security updates, Forms Builder, 5 hosting regions. |
| Standard | €280 per month | Everything in Starter plus Hosting SLA, multiple environments, prioritized resources, expanded hosting features and higher usage limits. |
| Professional | €730 per month | Everything in Standard plus Business-hours full support, premium prioritized resources, advanced hosting features, increased usage limits. |
| Enterprise | Custom pricing | Custom 24/7 support, expanded SLA, Dedicated CSM, architectural advising & code review, custom usage limits — contact sales. |
Umbraco Heartcore (Headless CMS SaaS)
| Plan | Price | Key features & notes |
|---|---|---|
| Starter | €60 per month | Headless starter: 1 user role, 1 environment, 1 language, hosting on Umbraco Cloud, CDN included, GraphQL API; limited transfer/limits. |
| Standard | €300 per month | Unlimited user roles, 2 environments, unlimited languages, CDN, Forms, Webhooks, Preview API, higher limits. |
| Professional | €1,100 per month | 3 environments, Forms/Webhooks/Preview API, higher data transfer/storage limits, ticket support and Dedicated Service Responsible. |
| Enterprise | Custom pricing | Large-scale / business-critical: custom SLA, phone support, dedicated service responsible, custom limits — contact sales. |
Other Umbraco products / add-ons (official pages)
Umbraco Compose (SaaS - ingestion/compose service)
| Plan | Price | Key features & notes |
|---|---|---|
| Professional | €12,000 per year | SaaS Compose professional tier; 30,000 monthly ingestion limit. |
| Enterprise | €48,000 per year | Enterprise ingestion limits (300,000 monthly) or custom; contact sales for custom plans. |
Umbraco Engage (analytics & personalization add-on)
| Plan | Price | Key features & notes |
|---|---|---|
| Analytics | €800 per year | Basic analytics package. |
| Standard | €5,100 per year | Analytics + basic personalization features; limited pageviews/subdomains. |
| Professional | €9,250 per year | Expanded features, higher pageview limits. |
| Enterprise | €18,800 per year | Large-scale personalization & analytics; higher limits and support. |
| Custom Enterprise | Contact sales | Custom limits, SLA, and support. |
Dedicated Resources (Umbraco Cloud add-on)
- Dedicated Resources are offered as add-ons to Cloud plans with specific extra monthly fees; examples shown on official page:
- Dedicated 1 (Starter) + €260 / month
- Dedicated 2 (Starter) + €430 / month
- Pro dedicated 1 + €1,100 / month
- Pro dedicated 2 + €1,450 / month
- Pro dedicated 3 + €2,000 / month
Notes:
- Prices on the vendor site are shown in Euros and presented as monthly or yearly depending on the product page.
- Enterprise / Custom tiers require contacting Umbraco sales for pricing details.
- All information was taken only from Umbraco’s official website pricing/product pages.
Seller details
Umbraco A/S
Odense, Denmark
2000
Private
https://umbraco.com/
https://x.com/umbraco
https://www.linkedin.com/company/umbraco/
