Divi
Website builder software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Divi and its alternatives fit your requirements.
$89 per year
Free Trial unavailableFree version unavailable
Small
Medium
Large
- Information technology and software
- Media and communications
- Arts, entertainment, and recreation
What is Divi
Divi is a WordPress theme and visual page builder used to design and publish websites without writing code. It targets small businesses, agencies, and freelancers that build and maintain WordPress sites for marketing pages, blogs, and brochure-style websites. Divi combines a front-end drag-and-drop editor with a library of pre-built layouts and design modules, and it is distributed as a WordPress theme and plugin through a membership license model.
Deep WordPress integration
Divi runs inside WordPress as a theme and/or plugin, so it works with the WordPress content model, media library, and common site workflows. This fits teams that already standardize on WordPress hosting and plugins. It also allows site owners to keep their site under their own hosting account rather than a fully hosted builder.
Visual builder and layouts
Divi provides a front-end visual editor with reusable modules (sections, rows, and content elements) and a large set of pre-made page layouts. This supports rapid creation of landing pages and multi-page sites with consistent styling. The workflow is oriented toward designers and marketers who want to iterate on page structure and styling without developer involvement.
Reusable design system features
Divi includes features such as global elements, templates, and style controls that help standardize design across pages. These capabilities can reduce repetitive work when building multiple pages or multiple client sites. For agencies, this supports repeatable delivery patterns compared with tools that focus primarily on single-site creation.
WordPress dependency and upkeep
Divi requires a WordPress environment, which means users must manage hosting, WordPress core updates, plugin compatibility, and security practices. Organizations seeking an all-in-one hosted website builder may find this operational overhead higher. Site performance and stability can also depend on the broader WordPress stack and third-party plugins.
Potential vendor lock-in
Pages built with Divi rely on Divi-specific modules and styling conventions, which can make migrations to other WordPress themes/builders time-consuming. Content may require cleanup or rebuilding if Divi is removed. This can be a consideration for teams that expect frequent platform changes or handoffs.
Limited native business suite
Divi focuses on website design and page building rather than providing a full integrated suite for CRM, marketing automation, or sales workflows. Teams that want a single platform for website plus lead management and multi-channel marketing typically need additional WordPress plugins or external services. This increases integration and maintenance requirements compared with more all-in-one business platforms.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Divi (Yearly) | $89 per year (billed annually) — $7.42 per month (equivalent) | Full Divi Theme & Builder, includes Extra, Bloom & Monarch, updates & support for 1 year; unlimited website usage; 30-day money-back guarantee. |
| Divi (Lifetime) | $249 one-time | Lifetime access to Divi Theme & Builder, lifetime updates and support, unlimited website usage. |
| Divi Pro (Annual bundle) | $277 per year (billed annually) — $23.08 per month (equivalent) | Bundles Divi with pro services (Divi AI, Divi Cloud, Divi VIP, Divi Teams, Divi Dash) at a discounted rate; normally priced higher. |
| Divi Lifetime + Pro Services (bundle) | $297 one-time today; then $212 per year for Pro services thereafter | One-time purchase that grants Divi Lifetime plus first-year access to Pro services; subsequent yearly charge for ongoing Pro services (can cancel recurring services and retain Divi Lifetime). |
Notes: Divi AI (an add-on service) offers a limited free trial allocation (100 uses) per Elegant Themes account; Divi purchases are covered by a 30-day refund (money-back) guarantee.
Seller details
Elegant Themes, Inc.
San Francisco, CA, USA
2008
Private
https://www.elegantthemes.com/
https://x.com/elegantthemes
https://www.linkedin.com/company/elegant-themes/
