Mopinion
Enterprise feedback management software
Feedback analytics software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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€279 per month
Free Trial
Free version unavailable
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- Professional services (engineering, legal, consulting, etc.)
- Information technology and software
- Education and training
What is Mopinion
Mopinion is an enterprise feedback management platform focused on collecting and analyzing digital customer feedback from websites and mobile apps. It supports use cases such as on-page surveys, feedback widgets, and form-based issue reporting, with workflows to route feedback to internal teams. The product emphasizes combining qualitative feedback with metadata (e.g., page, device, user context) and providing dashboards and text analytics to help teams identify recurring issues and opportunities.
Multiple digital feedback channels
Mopinion supports collecting feedback via web and in-app mechanisms such as embedded forms, pop-ups, and targeted surveys. This helps teams capture feedback at the point of experience rather than relying only on post-visit surveys. It is well-suited to product, UX, and digital teams that need continuous input across multiple digital touchpoints.
Context-rich feedback capture
Feedback can be captured with contextual attributes such as URL/page, device type, browser, and other session-related details. This context makes it easier to reproduce issues and prioritize fixes, especially for complex websites and apps. Compared with tools that focus primarily on moderated research sessions, this approach supports higher-volume, always-on feedback collection.
Built-in text analytics and reporting
The platform includes analytics features to categorize and analyze qualitative feedback at scale, including dashboards and text-focused analysis. This helps teams move from raw comments to themes and trends without exporting everything to external BI tools. It is useful for ongoing monitoring and operational reporting across teams.
Not a full research suite
Mopinion centers on passive/solicited feedback collection and analysis rather than end-to-end user research operations. Organizations that need participant recruitment, moderated interviews, or task-based usability studies typically require additional tools and processes. This can limit its role for teams looking for a single platform to run structured research programs.
Insights depend on implementation
Value depends on careful configuration of targeting rules, form design, and taxonomy/tagging for analysis. Without governance, teams can accumulate noisy or duplicative feedback that is hard to act on. Larger deployments may require dedicated ownership to maintain consistent categorization and reporting.
May require integration work
Operationalizing feedback often requires integrations with ticketing, collaboration, analytics, or data warehouse systems. Depending on the organization’s stack and desired workflows, setup may involve technical effort and ongoing maintenance. Teams expecting out-of-the-box alignment with all internal systems may face additional configuration work.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Standard | From €279 per month (monthly billing shown; annual billing discounted option available) | 14-day full-access free trial (no credit card); includes Text Analytics, Unlimited surveys & feedback, Mobile-optimised forms, Real-time analysis, Automated alerts & tags, API & Integrations, Conversational feedback, Unlimited users & access groups, Dedicated support. Pricing adjustable by channels/volume (domains, pageviews, app sessions). |
| Enterprise | From €999 per month (custom/quote; contact sales) | Tailored enterprise quote, demo available; Enterprise options/add-ons listed (White Label, Feedback Translations, SSO, Custom DPA, Dedicated Domain, Personal Onboarding, Bespoke Training). Example enterprise-option price indications shown on site (e.g., from €349/month and from €1199/month) — contact sales for exact configuration and billing terms. |
Seller details
Mopinion B.V.
Rotterdam, Netherlands
2013
Private
https://mopinion.com/
https://x.com/mopinion
https://www.linkedin.com/company/mopinion/
