Amazon Marketing Cloud
Data clean room software
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What is Amazon Marketing Cloud
Amazon Marketing Cloud (AMC) is a cloud-based data clean room environment for analyzing Amazon Ads event-level signals alongside an advertiser’s first-party data using privacy-preserving controls. It is primarily used by advertisers, agencies, and measurement teams to run audience, reach/frequency, path-to-conversion, and incremental impact analyses across Amazon Ads. AMC uses a query-based workflow (SQL) and is designed to limit access to raw user-level data while enabling aggregated outputs for measurement and activation workflows within the Amazon Ads ecosystem.
Native Amazon Ads signal access
AMC is built to analyze Amazon Ads log-level event data (e.g., impressions, clicks, conversions) in a controlled environment. This reduces the need to export sensitive advertising data into external systems for measurement. It supports common advertising analytics such as overlap, frequency management analysis, and conversion path analysis using Amazon’s event schema.
Privacy-controlled query environment
AMC is structured as a clean room where users query data and receive aggregated results rather than direct access to raw user-level records. This model supports collaboration between advertisers and partners while applying restrictions intended to reduce re-identification risk. The approach aligns with common clean room patterns used for regulated measurement and data sharing use cases.
Integrates with AWS services
AMC runs on AWS and can connect to AWS-based data and workflows, which can simplify integration for organizations already using AWS analytics and storage services. Teams can operationalize outputs through downstream AWS tooling and data pipelines. This can reduce implementation friction compared with deploying a separate clean room stack outside the existing cloud environment.
Amazon-centric measurement scope
AMC is primarily designed for analysis of Amazon Ads data and related advertiser first-party inputs. Organizations seeking a single clean room for broad cross-publisher or cross-platform measurement may need additional solutions and governance processes. Some use cases may be constrained by what Amazon Ads data is available in AMC and how it can be queried and exported.
SQL and data modeling required
AMC’s core workflow is query-driven, which typically requires SQL skills and familiarity with Amazon Ads event schemas. Non-technical marketing users may depend on analysts or prebuilt templates to run studies. This can slow iteration compared with tools that provide more guided, UI-first analysis experiences.
Output and activation constraints
As with many clean rooms, AMC emphasizes aggregated outputs and controlled data egress, which can limit certain granular analyses or custom modeling approaches. Activation options are generally oriented around Amazon Ads and approved workflows rather than unrestricted export of user-level datasets. Teams with advanced experimentation or identity-resolution requirements may need complementary infrastructure outside AMC.
Plan & Pricing
Pricing model:
- Base access: Amazon Marketing Cloud (AMC) — available at no cost to eligible advertisers (web UI & API).
- Paid features / add-ons: AMC offers "Paid Features (beta)" and an "Amazon Insights" subscription to expand capabilities (third-party providers may be involved). Pricing for Paid Features/Amazon Insights is not published on the vendor site and appears to require contacting Amazon Ads (account executive) to purchase.
Notes / Official examples of related costs (AWS infrastructure / solutions published by Amazon):
- Amazon Marketing Cloud Insights on AWS (official AWS Solutions doc) provides an illustrative cost example for running the solution with default settings: approximately $171.40 per month (US East N. Virginia) for the sample deployment.
- Amazon Marketing Cloud Uploader from AWS (official AWS Solutions doc) provides an illustrative example estimating ~ $543.24/month for an example 1 TB/month upload scenario (US East N. Virginia).
Availability & procurement:
- AMC base access: self-service in Ads console for Sponsored Ads customers; DSP-registered advertisers contact account executive. Paid Features subscriptions are managed in the AMC UI (Paid Features tab) but no public pricing is listed.
(See official Amazon Ads product pages and official AWS Solutions documentation for the example infrastructure costs.)
Seller details
Amazon Web Services, Inc.
Seattle, Washington, USA
2006
Subsidiary
https://aws.amazon.com/
https://x.com/awscloud
https://www.linkedin.com/company/amazon-web-services/
