Prove
E-commerce fraud protection software
Multi-factor authentication (MFA) software
Passwordless authentication software
Fraud detection software
Identity management software
Web security software
E-commerce software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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- Banking and insurance
- Professional services (engineering, legal, consulting, etc.)
- Energy and utilities
What is Prove
Prove is a digital identity and authentication platform that helps organizations verify users and reduce account takeover and transaction fraud. It is used by consumer-facing businesses (for example, financial services, e-commerce, and digital service providers) to authenticate users during login, account recovery, and high-risk transactions. The product commonly uses mobile and telecom-based identity signals (such as phone-centric verification and device intelligence) to support MFA and passwordless flows. It is typically delivered via APIs/SDKs for integration into web and mobile applications.
Telecom-based identity signals
Prove leverages phone and network-related identity signals that can strengthen authentication beyond knowledge-based checks. This can be useful for account recovery and step-up authentication where email-only verification is weak. For organizations with large mobile user bases, phone-centric verification can align with existing user behavior. These capabilities can complement broader fraud detection stacks used in payments and e-commerce.
API-first integration options
Prove is commonly implemented through APIs and SDKs, which supports embedding identity verification and authentication into existing customer journeys. This approach can reduce reliance on standalone portals and enables customization of risk and step-up logic. It also supports use cases across login, registration, and transaction authorization. Engineering teams can integrate it alongside other fraud tools without replacing core commerce or IAM systems.
Supports passwordless user flows
Prove supports passwordless and low-friction authentication patterns that can reduce dependence on passwords for certain journeys. This can help reduce credential stuffing exposure when combined with risk-based step-up. It is relevant for consumer applications that prioritize conversion and reduced friction. The product’s identity signals can be used to decide when to require additional factors.
Phone dependency and coverage
Phone-centric verification can be less effective for users without stable mobile access, shared numbers, VoIP numbers, or regions with limited carrier signal availability. Number changes, SIM swaps, and porting events can introduce additional risk and operational complexity. Organizations may need alternative factors for edge cases and accessibility requirements. This can increase overall authentication design effort.
Integration and tuning effort
Deployments typically require integration work, journey design, and ongoing tuning of risk thresholds and step-up policies. Teams may need to coordinate across security, fraud, and product to balance friction and loss rates. Implementation timelines can vary depending on existing IAM architecture and mobile app release cycles. Some organizations may also need additional tooling for case management and investigation workflows.
Not a full IAM suite
Prove focuses on identity verification and authentication signals rather than providing a complete identity governance or directory service. Enterprises that need centralized user lifecycle management, role-based access administration, or workforce IAM features may require additional platforms. For complex omnichannel fraud programs, Prove may need to be paired with broader transaction monitoring and decisioning systems. This can increase vendor and architecture complexity.
Seller details
Prove Identity, Inc.
New York, NY, USA
2008
Private
https://www.prove.com/
https://x.com/proveidentity
https://www.linkedin.com/company/proveidentity/
