Casted
Webinar platforms
Video CMS software
Podcast hosting platforms
Live stream software
Video hosting platforms
Video software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is Casted
Casted is a B2B podcast and video content platform that helps marketing teams publish, manage, and distribute episodic content. It supports hosting and embedding of audio and video, content organization, and repurposing workflows for owned channels. The product focuses on turning long-form recordings into reusable marketing assets and integrating content performance into broader marketing operations.
B2B podcast-first content hub
The platform is designed around episodic audio content with support for video, which fits teams running branded podcasts as a core channel. It provides a centralized library for managing episodes and related assets rather than treating podcasts as a secondary feature. This positioning can reduce reliance on separate tools for podcast publishing and on-site playback.
Repurposing and content workflows
Casted emphasizes workflows that turn recordings into derivative assets (for example, clips and written content) to support multi-channel distribution. This can help marketing teams operationalize post-production and publishing steps in one place. It is particularly relevant for teams that produce recurring series and need repeatable processes.
Marketing-oriented distribution and analytics
The product is oriented toward marketing use cases such as embedding content on owned properties and tracking engagement. It supports organizing content for campaigns and measuring performance at the episode level. This aligns with teams that need content insights alongside other marketing reporting rather than only creator-style download stats.
Not a full webinar suite
While it can host and distribute video content, it is not primarily positioned as an end-to-end webinar and virtual events platform. Organizations that need advanced live event features (complex registration, event agendas, exhibitor booths, or large-scale attendee networking) may require additional software. Live production controls and event operations tooling may be less comprehensive than dedicated webinar platforms.
Production tooling may be limited
Teams that need in-browser recording, studio-grade editing, or producer controls may find they still need separate creation tools. Casted is more focused on hosting, managing, and repurposing content than on full recording and editing workflows. This can add complexity for organizations seeking a single tool from capture through distribution.
Enterprise fit depends on integrations
The value for larger marketing organizations often depends on how well it connects with CRM, marketing automation, and analytics stacks. If required integrations are not available or require custom work, reporting and attribution can remain fragmented. Buyers should validate SSO, governance, and data export options against internal requirements.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Starter | Not listed — available to qualifying startups (discounted, see notes) | Includes Publish, Playlists, Search, Studio, Landing Pages, Embeddable Players, Email support. Offered via Casted for Startups program (discounts up to 82%); pricing provided after acceptance. |
| Pro | Not listed — request demo / contact sales | For brands with a podcast. Features listed: Auto-publish to RSS feeds; Custom playlists; Smart content search; Casted Copilot clipping; Custom landing pages with CTAs; Branded/customizable embed players; Theme & topic tracking; Advanced listener insights; CRM & MAP integrations; Dedicated customer success manager; 1:1 setup & email support; Premium transcriptions. |
| Enterprise | Not listed — contact sales | For brands with a network. Includes everything in Pro plus: multiple language support; advanced roles & permissions; custom publish & compliance workflows; SAML & advanced security; custom creative services packages; dedicated customer service; global support & SLAs; training for global teams. |
Notes: All prices are not listed on the vendor site; primary CTAs are "Get Your Demo" or "Talk with Sales" on the official pricing pages.
