Submagic
Video editing software
Video software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$12 per member per month
Free Trial
Free version unavailable
Small
Medium
Large
- Accommodation and food services
- Retail and wholesale
- Media and communications
What is Submagic
Submagic is a web-based video editing tool focused on turning short-form clips into social-ready videos with automated captions and formatting. It targets creators, marketers, and small teams producing content for platforms such as TikTok, Instagram Reels, and YouTube Shorts. The product emphasizes fast workflows for subtitling, styling, and repurposing rather than full timeline-based post-production.
Fast caption-first workflow
Submagic centers the editing experience around generating and styling subtitles, which speeds up production for short-form content. It reduces manual steps compared with general-purpose editors when the primary task is captioning and social formatting. This is useful for teams that publish frequently and need consistent on-screen text treatments.
Social format optimization
The product is designed for vertical and short-form outputs, with features oriented to platform-friendly layouts. This helps users avoid repeated setup work for aspect ratios, safe areas, and on-screen text placement. It fits workflows where the same source clip is repurposed across multiple social channels.
Low learning curve
Submagic focuses on a narrow set of common short-form editing tasks, which makes it easier to adopt than broader video production suites. Non-specialists can complete captioning and basic enhancements without deep editing expertise. This can reduce dependence on dedicated video editors for routine content.
Limited advanced editing tools
Submagic is not positioned as a full-featured nonlinear editor for complex projects. Users needing multi-track timelines, detailed color grading, audio mixing, or compositing may find the tool insufficient. Teams may still require a separate editor for higher-end post-production.
Best suited to short-form
The workflow and feature set primarily support short clips and social-first publishing. Longer-form content, multi-scene narratives, or highly structured productions can be harder to manage in a caption-first tool. Organizations producing a mix of short and long videos may need additional software.
Automation quality varies
Automatic transcription and caption timing can require manual review, especially with accents, background noise, or multiple speakers. Styling and layout automation may also need adjustments to match brand guidelines. This can reduce time savings for content with challenging audio or strict compliance requirements.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Starter | $19 /member/month (billed monthly) OR $12 /member/month (billed yearly) | 15 videos per member/month (max 2 min each); No watermark; Auto captions (AI); Free b-rolls & audio; Export up to 1080p @30FPS; 1 user/workspace; Magic Clips add-on available (+$19/member/month). "Try out with 3 free videos. No credit card required." stated on site. |
| Professional (Pro) | $39 /member/month (billed monthly) OR $23 /member/month (billed yearly) | 40 videos per member/month (max 5 min each); 6 AI Credits; Trendy animated captions; Custom caption templates; Storyblocks B-rolls & audio; Remove bad takes & silences; Generate AI hook titles; Clean studio audio; Translate captions; Brand Kit; Export up to 1080p/2K @30FPS. Magic Clips add-on (+$19/member/month). |
| Business + API | $69 /member/month (billed monthly) OR $41 /member/month (billed yearly) | Up to 100 videos per member/month (max 30 min each); 15 AI Credits; Export 4K & 60FPS; Create up to 10 custom templates; Add logos & brand assets; Custom words dictionary; Priority support & rendering; API & Integrations (100 min/mo). Magic Clips add-on (+$19/member/month). |
| Custom Plan | Contact sales / Custom pricing | Custom videos/minutes/members; Unlimited custom templates; Custom API limits; Dedicated customer success; Advanced security & SSO. |
Notes: Add-on "Magic Clips" is listed on the official pricing page as +$19 per member/month. The pricing page also shows an annual discount (advertised as "41% Annual Discount") and multiple regional currency displays; the table above uses the USD amounts shown on the official pricing page.
