Applitools
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$699 per month
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What is Applitools
Applitools is a software testing platform focused on automated visual testing and UI validation for web, mobile, and desktop applications. It is used by QA teams and developers to detect visual regressions across browsers, devices, viewports, and dynamic UI states as part of CI/CD pipelines. The product integrates with common test frameworks (for example, Selenium, Cypress, Playwright, and Appium) and provides a dashboard for reviewing and approving visual changes. It also offers AI-assisted capabilities to reduce false positives from minor rendering differences and to support test creation and maintenance workflows.
Strong visual regression coverage
Applitools specializes in visual UI validation, which helps teams catch layout, styling, and rendering issues that functional assertions often miss. It supports cross-browser and cross-device baselines to compare UI changes at scale. This is particularly useful for teams shipping frequent UI updates where pixel-level differences can be costly. The workflow is designed around reviewing visual diffs and approving intended changes.
Broad framework and CI integrations
The platform integrates with widely used automation frameworks and languages, enabling teams to add visual checks without replacing their existing test stack. It fits into CI/CD workflows by running as part of automated pipelines and reporting results back to a central dashboard. This reduces the need for separate manual screenshot comparison processes. Teams can standardize visual test reporting across multiple projects.
Centralized review and collaboration
Applitools provides a shared results dashboard for triage, approvals, and auditability of visual changes. Review features help coordinate between QA, developers, and product stakeholders when UI changes are expected. Baseline management supports ongoing maintenance as applications evolve. This can reduce ad hoc communication compared with distributing screenshots or logs across tools.
Not a full test management suite
While it offers results dashboards and review workflows, Applitools is not primarily a comprehensive test management tool for requirements traceability, test case authoring, and end-to-end planning. Organizations may still need a dedicated test management system for broader QA governance. Reporting is centered on visual checks rather than full test lifecycle management. This can create a multi-tool workflow for teams seeking a single QA hub.
Requires baseline governance
Visual testing depends on establishing and maintaining baselines, which introduces process overhead when UI changes frequently. Teams need clear rules for approving intended changes to avoid baseline drift. Without disciplined review, visual diffs can become noisy or approvals can mask unintended regressions. This is a common operational challenge for visual regression programs at scale.
Cost and scaling considerations
Visual testing at high volume (many pages, viewports, browsers, and branches) can increase execution and review workload. Licensing and usage models may become a factor as teams expand coverage across multiple applications and environments. Organizations should evaluate how concurrency, retention, and review capacity align with their CI cadence. This is especially relevant for large UI surfaces with frequent releases.
Plan & Pricing
Autonomous (Applitools Autonomous)
| Plan | Price | Key features & notes |
|---|---|---|
| Free trial | $0 — 14-day free trial | Unlimited Users; 25 Autonomous Tests (trial); Unlimited Test Executions; Autonomous test generation, NLP-based authoring, embedded interactive browser, CI/CD execution, built-in tunnel for local testing. |
| Starter | $969 per month (billed annually) | 50 Test Units; Unlimited Users; Unlimited Test Executions; Autonomous test generation, visual/API/component testing, public cloud deployment. |
| Enterprise | Custom pricing | 100+ Autonomous Tests; Unlimited Test Executions; SSO; extended data retention; dedicated CSE; enterprise-grade security; contact sales. |
Eyes (Applitools Eyes — Visual & Functional testing)
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 (Get Started) | 1 User; 50 Pages (comparable to ~50,000 checkpoints); Unlimited Test Executions; Visual & functional testing with Visual AI; automated maintenance; root cause analysis; 30 days data retention; 50+ SDKs; public cloud deployment. |
| Starter | $899 per month (billed annually) | Unlimited Users; 50 Pages; Unlimited Test Executions; 1 year data retention; CI/CD and source-control integrations; 50+ SDKs; optional Ultrafast Grid add-on. |
| Enterprise | Custom pricing | 100+ Pages; Unlimited Test Executions; Figma integration; Test Insights; SSO; extended retention; dedicated CSE; enterprise security & support; contact sales. |
Eyes for Components (component-level testing)
| Plan | Price | Key features & notes |
|---|---|---|
| Starter (components-only) | $699 per month (per Applitools pricing FAQ) | Starts at $699/month (official site states this as the components-only starter price). Intended for component-level testing (components vs. snapshots) with unlimited test executions; CI/CD integrations and 1 year data retention at Starter level. |
| Enterprise (components) | Custom pricing | 1000+ Components; Unlimited Test Executions; Figma integration; SSO; extended retention; dedicated support; contact sales. |
Notes: All plans (per official Applitools pricing page) include unlimited users and unlimited test executions. Pricing on the Applitools official pricing page is presented as monthly amounts billed annually for Starter tiers; many Enterprise options are custom and require contacting sales..
Seller details
Applitools Ltd.
San Mateo, CA, USA
2013
Private
https://applitools.com/
https://x.com/applitools
https://www.linkedin.com/company/applitools/
