360Dialog
Conversational marketing software
Communication platform as a Service (cPaaS) platforms
WhatsApp marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$49 per number per month
Free Trial unavailableFree version unavailable
Small
Medium
Large
- Media and communications
- Accommodation and food services
- Retail and wholesale
What is 360Dialog
360Dialog is a WhatsApp Business API solution provider that helps companies connect WhatsApp messaging to their customer support, sales, and marketing workflows. It provides API access and tooling to send and receive WhatsApp messages, manage templates, and integrate with CRM/helpdesk systems or custom applications. The product is commonly used by customer service teams and revenue teams that want WhatsApp as a managed channel rather than a standalone inbox. It differentiates by focusing specifically on WhatsApp Business API enablement and integrations rather than offering a broad, multi-channel engagement suite.
WhatsApp Business API enablement
360Dialog focuses on provisioning and operating WhatsApp Business API access for businesses. This includes support for WhatsApp messaging flows such as template messaging and session-based conversations. For organizations that primarily need WhatsApp as a channel, this narrower scope can reduce complexity compared with broader conversational platforms. It is suited to teams that already have a CRM, helpdesk, or custom app and want WhatsApp connectivity.
Integration-friendly architecture
The product is designed to connect WhatsApp to existing business systems through APIs and prebuilt integrations. This approach supports embedding WhatsApp messaging into established customer support and sales processes rather than forcing a new agent desktop. It can fit well in environments where multiple systems of record already exist. It also supports implementation by internal developers or integration partners.
Channel-specific operational controls
360Dialog provides capabilities that are specific to operating WhatsApp Business messaging, such as template handling and channel configuration. These controls help teams manage WhatsApp requirements and day-to-day channel operations. For companies running WhatsApp at scale, having channel-focused administration can be useful alongside existing engagement tools. This can complement broader conversational marketing or contact-center products that do not specialize in WhatsApp setup.
Limited beyond WhatsApp channel
360Dialog primarily addresses WhatsApp Business messaging rather than full multi-channel engagement. Organizations that need web chat, email, SMS, voice, and unified routing/analytics may need additional platforms. This can increase vendor count and integration work when compared with suites that provide multiple channels in one product. It is a stronger fit when WhatsApp is the priority channel.
Requires external workflow tooling
Many end-to-end capabilities—such as lead scoring, journey orchestration, advanced automation, and agent workspace features—typically live in connected CRM/helpdesk/marketing systems. As a result, value depends on the quality of integrations and the maturity of the surrounding stack. Teams without development resources may rely on partners for implementation and ongoing changes. This can lengthen time-to-value for complex use cases.
WhatsApp policy dependency
Capabilities and operating constraints depend on WhatsApp Business Platform policies, template approval processes, and messaging rules. Changes in WhatsApp requirements can affect message deliverability, allowable use cases, and operational procedures. This introduces compliance and governance work that is not fully controlled by the vendor. Organizations should plan for ongoing policy monitoring and template management.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Regular | $49 per number per month | Number hosting; up to 80 messages/second throughput; 24/7 customer support. + Meta WhatsApp messaging (conversation) fees billed separately. |
| Premium | $99 per number per month | Number hosting; up to 80 messages/second throughput; enhanced SLAs and premium support. + Meta WhatsApp messaging (conversation) fees billed separately. |
| High Throughput | $299 per number per month | Upgrade for eligible numbers to higher throughput (up to ~1000 messages/second); premium support. + Meta WhatsApp messaging (conversation) fees billed separately. |
Partner Platform (separate offering):
| Partner Plan | Price | Key features & notes |
|---|---|---|
| Growth | $500 per month | Recommended for partners managing <20 clients; priority support (first response <4 hrs); 2 support escalations/month; exclusive content; 360Pilot analytics included. |
| Premium | $1000 per month | For partners with enterprise clients; premium support (first response <1 hr); dedicated point of contact; 5 support escalations/month; partner incentives and lead-referral program. |
Other offerings:
- Performance Messaging / Full-service WhatsApp marketing: Custom pricing based on volume (contact/schedule call).
- 360Pilot analytics: Early Access available; pricing provided to Early Access participants.
Seller details
360dialog GmbH
Berlin, Germany
2019
Private
https://www.360dialog.com/
https://x.com/360dialog
https://www.linkedin.com/company/360dialog/
