Bird
Mobile marketing software
SMS marketing software
Communication platform as a Service (cPaaS) platforms
WhatsApp marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$45 per month
Free TrialFree version
Small
Medium
Large
- Accommodation and food services
- Retail and wholesale
- Media and communications
What is Bird
Bird is a communications platform that provides APIs and tools to send and manage customer messaging across channels such as SMS and WhatsApp. It is used by product, engineering, and marketing teams to build notifications, two-way customer support messaging, and campaign workflows. The platform combines programmable messaging with campaign tooling, contact management, and integrations intended to connect messaging to business systems. Bird is the current brand for the company formerly known as MessageBird.
Multi-channel messaging support
Bird supports common business messaging channels, including SMS and WhatsApp, from a single platform. This helps teams coordinate customer communications across channels without maintaining separate vendors per channel. It is well-suited to use cases that mix transactional notifications and conversational messaging.
API-first CPaaS capabilities
Bird provides programmable interfaces that developers can use to embed messaging into applications and workflows. This approach supports automation for alerts, one-time passwords, delivery updates, and customer service interactions. It can fit organizations that need messaging as an infrastructure component rather than only a campaign tool.
Marketing and workflow tooling
In addition to APIs, Bird includes tools aimed at campaign execution and customer engagement workflows. This can reduce the need to stitch together separate systems for sending messages and orchestrating basic messaging journeys. It is useful for teams that want both developer controls and marketer-facing features in one product.
Complexity for small teams
Because Bird spans CPaaS, channel management, and marketing workflows, setup can be more involved than single-purpose SMS tools. Teams may need technical resources to implement APIs, manage templates, and configure compliance and routing. Smaller organizations may find the breadth of features more than they need.
Channel compliance overhead
SMS and WhatsApp programs often require region-specific registration, opt-in management, and template approvals. Bird can support these processes, but customers still need to manage policy requirements and ongoing compliance. This can slow time-to-launch for new geographies or message types.
Costs vary by usage
CPaaS pricing typically depends on message volume, destination, and channel fees, which can make spend less predictable than fixed-price marketing tools. As usage grows across multiple channels, organizations may need tighter monitoring and governance. Budgeting can be harder when campaigns and transactional traffic share the same messaging infrastructure.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Premium (Contact‑based) | $45 per month (annual upfront) — includes 3,000 Monthly Targeted Contacts | Unlimited Email, SMS or WhatsApp sends; Global coverage for SMS & WhatsApp; Journeys, CDP, Templates, Integrations; GDPR & enterprise features; WhatsApp and 3rd‑party SMS carrier/vendor fees apply as passthrough (Bird states no additional markup). |
| Advanced / Enterprise (Contact‑based) | Custom pricing (for 50,000+ Monthly Targeted Contacts) | Unlimited sends; Custom support plans; Advanced deliverability services; Contact sales for tailored quote |
Usage‑based (Pay‑as‑you‑go) — vendor official notes Pricing model: Pay‑as‑you‑go Free tier/trial: Bird advertises "Start for free" / "Try Bird for free — no credit card required" on marketing pages (trial/start‑for‑free). Example costs (as shown on Bird official pricing pages):
- Email: starts at $1.50 per 1,000
- WhatsApp: starts at $0.005 per message (Meta/vendor passthrough fees may apply)
- Push notifications: $0.0005 per notification
- Flow invocations: $0.05 per unit
- SMS: country‑dependent base rates; carrier fees apply (Bird provides an SMS pricing page with per‑country carrier fees). Discount options: Committed/volume discounts available (contact sales for committed discounts and bundles).
Seller details
MessageBird
Amsterdam, Netherlands
2014
Private
https://www.sparkpost.com/
https://x.com/sparkpost
https://www.linkedin.com/company/sparkpost
