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Mux

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Pricing from
Pay-as-you-go
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Free version
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User industry
  1. Information technology and software
  2. Agriculture, fishing, and forestry
  3. Accommodation and food services

What is Mux

Mux is an API-first video platform that provides video ingestion, encoding, storage, delivery, and playback components for developers building video into web and mobile applications. It targets product and engineering teams that need programmable video workflows for on-demand and live streaming, along with operational visibility into playback performance. The platform includes video delivery APIs and a separate analytics layer that tracks quality-of-experience metrics across players and devices. Mux also exposes integrations and export mechanisms to move event and performance data into external data systems.

pros

Developer-first video APIs

Mux provides programmable APIs for video upload, encoding, playback, and live streaming that fit into application back ends and CI/CD workflows. It supports common implementation patterns such as signed URLs/tokens and embeddable player components. This approach suits teams that want to build custom video experiences rather than rely on a full end-user video CMS.

Built-in QoE stream analytics

Mux includes analytics focused on playback quality and viewer experience, such as startup time, rebuffering, and error rates, typically segmented by device, browser, geography, and player. These metrics help engineering and operations teams troubleshoot delivery issues and validate changes to players or CDNs. The analytics layer is designed to be collected automatically from supported players/SDKs rather than assembled from raw logs.

Data export and integrations

Mux supports exporting analytics and event data for use in external BI, warehousing, or monitoring workflows. This enables teams to join video performance data with product analytics, customer data, or incident timelines. The integration/export capability is useful for organizations that standardize on centralized data platforms and need video telemetry outside the vendor UI.

cons

Not a full video CMS

Mux is primarily an infrastructure and API platform, so it does not aim to replace a full-featured video content management system with rich editorial workflows. Organizations that need out-of-the-box portals, complex role-based publishing, or extensive marketing video tooling may need additional software. This can increase implementation effort for non-technical teams.

Engineering effort required

Because the product is API-centric, teams typically need developers to implement ingestion flows, player integration, entitlement, and analytics instrumentation. Time-to-value can be longer for organizations without in-house engineering capacity. Ongoing maintenance is also required as applications, players, and device environments evolve.

Data integration scope is limited

Mux provides exports and integrations for its own video and analytics data, but it is not a general-purpose data integration platform. It does not replace tools that handle broad ETL/ELT across many business systems, complex transformations, or orchestration across heterogeneous sources. Organizations may still need dedicated data integration software for enterprise-wide pipelines.

Plan & Pricing

Mux Video (usage-based - official mux.com/pricing): Pricing model: Pay-as-you-go (usage-based) with optional pre-pay credit plans. Free tier/trial: Free plan (see below) includes 100,000 free delivery minutes/month and up to 10 stored on-demand videos. Core usage rates (examples published on official pricing page):

  • Storage (example): $0.0024 per minute per month @ 720p.
  • Delivery (after 100K free minutes): $0.0008 per minute @ 720p.
  • Audio-only delivery/storage examples: $0.00008 per minute (delivery) and $0.00024 (storage) (as listed on official site). Pre-pay credit plans (official):
  • Launch: $20/month for $100 in credit.
  • Scale: $500/month for $1,000 in credit. Add-ons (official):
  • Custom domains: $200/month.
  • Live simulcasting: $0.020 / minute / simulcast target.

Mux Data (tiered/self-service and custom - official data.mux.com/pricing):

Plan Price Key features & notes
Pay-as-you-go (Data) Free (includes 100k monthly views free); opt-in additional views at $0.60 per 1,000 views Included for all video streams hosted by Mux; no commitment required.
Media (Self-service) $499 / month 1M monthly views included; additional views $0.50 per 1,000; includes Monitoring Dashboard, Data Exports, 100-day retention, Engagement & QoE metrics.
Custom Media Custom pricing Designed for 4M+ views/month; robust monitoring, long-term retention available; contact sales.

Notes & official references used: pricing and feature statements taken from Mux Video pricing page (mux.com/pricing), Mux Data pricing page (data.mux.com/pricing), Mux support pricing docs (support-agent.mux.com/docs/pricing/video), and Mux blog announcing the Free Plan (mux.com/blog/free-plan). All information above is taken only from Mux's official websites.

Seller details

Mux, Inc.
San Francisco, CA, USA
2015
Private
https://www.mux.com/
https://x.com/mux
https://www.linkedin.com/company/mux/

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Mux

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