TapResearch
App monetization platforms
Survey software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is TapResearch
TapResearch is a mobile survey monetization platform that lets app publishers offer rewarded surveys to users and earn revenue from completed responses. It provides SDKs and APIs to embed survey offers in iOS, Android, and other digital experiences, typically as an alternative or complement to ad-based monetization. The product is used by consumer app and game teams that want a user-initiated, opt-in monetization unit and by research buyers seeking access to mobile audiences.
Rewarded survey monetization unit
TapResearch focuses on surveys as an in-app monetization format, which can diversify revenue beyond display or video ads. The unit is user-initiated and opt-in, which can reduce accidental engagement compared with some ad formats. This can be useful for apps that already use rewards mechanics and want an additional offer type.
SDK and API integrations
The product is designed to be embedded into apps via SDKs and programmatic interfaces rather than requiring users to leave the app. This supports common mobile use cases such as rewarded flows, offerwalls, and in-app currency. Integration options make it feasible to run surveys alongside other monetization tools in a broader stack.
Access to mobile audiences
TapResearch connects research demand with mobile app inventory, enabling survey buyers to reach respondents in-app. For publishers, this demand source can provide monetization even when ad fill or CPMs fluctuate. For research use cases, in-app sampling can complement web-based panels.
Revenue depends on survey supply
Earnings are constrained by the availability of survey campaigns for a given country, demographic, and time period. Users may see limited inventory or frequent disqualifications when they do not match targeting criteria. This can reduce completion rates and make revenue less predictable than always-on ad formats.
User experience trade-offs
Survey flows can be longer than typical ad interactions and may introduce friction in the app experience. Disqualifications after screening questions can frustrate users if rewards are not clearly communicated. Apps often need careful placement, messaging, and reward design to avoid retention impacts.
Not full survey platform
For organizations looking for end-to-end survey creation, distribution, and analytics for internal research programs, TapResearch is not positioned as a general-purpose survey authoring suite. It is primarily a monetization and sampling channel embedded in third-party apps. Teams may still need separate tooling for questionnaire design, panel management, and advanced analysis.
Plan & Pricing
Pricing model: Pay-as-you-go
Market Insights (managed offering):
- Price: $0.10 per question per response.
- Key features & notes: Unlimited seats; unlimited targeting options; basic and extended profiling data sets; flexible census balancing; coverage of major markets (US, CA, EU); dedicated Customer Success Manager; custom research consultation available..
DIY / Self-Service Sample (self-serve):
- Pricing model: Pay-per-completed-response (you set cost-per-complete in the project builder).
- Key features & notes: Charged only per completed response; project builder estimates feasibility based on price, length, incidence, and days in field; can use TapResearch survey builder or bring your own survey URL (redirects supported); credit-card prepayment supported and invoicing available under MSA. TapResearch blog notes responses can start as low as $1 per complete as an example.
Other notes:
- Payment: Credit-card prepayment is supported; unused prepaid completes are returned to account balance when project completes.
- Account: You can create a researcher account to access Market Insights and DIY Sample tools.
Seller details
TapResearch, Inc.
San Francisco, CA, USA
2010
Private
https://www.tapresearch.com/
https://x.com/tapresearch
https://www.linkedin.com/company/tapresearch/
