MediaMath by Infillion
Cross-channel advertising software
Data management platforms (DMP)
Demand side platform (DSP)
Display advertising software
Mobile advertising software
Social media advertising software
Video advertising software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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- Healthcare and life sciences
- Media and communications
- Banking and insurance
What is MediaMath by Infillion
MediaMath by Infillion is a programmatic advertising platform used to plan, buy, and optimize digital media across channels from a centralized interface. It supports use cases such as audience targeting, real-time bidding, frequency management, and performance measurement for advertisers and agencies. The product is positioned around cross-channel activation and data-driven decisioning, with capabilities that can incorporate first-party and third-party audience data for campaign execution.
Cross-channel programmatic execution
The platform is designed to manage programmatic buying across multiple digital channels from one workflow. This helps teams coordinate targeting, pacing, and frequency across display, video, mobile, and other supported inventory types. Compared with point solutions focused on a single channel, it better fits organizations that need unified planning and optimization across campaigns.
Data-driven audience activation
MediaMath supports using audience data to build segments and apply them to bidding and targeting decisions. This aligns with teams that want to connect first-party data strategies to paid media execution without relying on separate tools for every activation step. It is particularly relevant for advertisers and agencies running performance and prospecting campaigns that require ongoing audience refinement.
Optimization and measurement workflows
The product includes tools for monitoring delivery, adjusting bids and budgets, and evaluating performance at different levels (e.g., campaign, placement, audience). These workflows support iterative optimization and operational control for media teams. It provides a structured environment for managing multiple campaigns and reporting outcomes to stakeholders.
Complexity for smaller teams
A full-featured DSP typically requires specialized knowledge of programmatic buying, measurement, and trafficking. Smaller organizations may find setup, governance, and day-to-day optimization resource-intensive. Teams without dedicated media operations may experience a steeper learning curve than with simpler, channel-specific ad tools.
Data and identity dependencies
Results depend on the quality and availability of identity signals and audience data used for targeting and measurement. Industry privacy changes and platform restrictions can reduce addressability and limit certain targeting or attribution approaches. Organizations may need additional data partnerships or internal first-party data maturity to maintain performance.
Integration and reporting effort
Connecting the DSP to analytics, attribution, CRM/CDP, and ad verification often requires integration work and ongoing maintenance. Reporting consistency across channels can be challenging when different measurement standards and data latencies apply. Some organizations may need supplementary tooling or services to achieve a single source of truth for marketing performance.
Plan & Pricing
Pricing model: Primarily custom enterprise (contact sales) with usage-based billing for specific products
Core DSP / Platform (MediaMath by Infillion):
- Pricing: Custom/quote-based. No publicly listed subscription tiers or list prices on the official site; prospective customers are asked to contact sales or request a demo.
- Notes: Supports managed, self-serve, or agentic models; pricing appears tailored to business needs and spend.
AttnX (Infillion engagement video product on the MediaMath/Infillion platform):
- Pricing model: Usage-based, billed on a Cost‑Per‑Engagement (CPE).
- Public rates: No dollar amounts published; page states “Priced per engagement” and “Low campaign minimums.”
Log-Level Data Service / APIs:
- Pricing: Not publicly listed; documentation instructs customers to contact their account representative for pricing.
CTV & Curated Marketplaces:
- CTV pricing: Described as a “tailored approach” that removes bulky ad-tech fees; no public list prices.
- Curated marketplace price floors (official blog posting, presented as marketplace guidance): example ranges shown on official blog posts — Display: $1.00–$3.00 CPM; Video: $4.00–$9.00 CPM (regionally contextualized). These are marketplace price‑floor ranges, not packaged product subscription prices.
How to purchase / get pricing: Contact sales / request a demo via official site (no self-serve public pricing page).
Seller details
Infillion
Carlsbad, California, USA
2011
Private
https://infillion.com/
https://x.com/infillion
https://www.linkedin.com/company/infillion/
