Amobee
Cross-channel advertising software
Data management platforms (DMP)
Demand side platform (DSP)
Display advertising software
Mobile advertising software
Social media advertising software
Video advertising software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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Pay-as-you-go
Free Trial unavailableFree version unavailable
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Medium
Large
- Media and communications
- Information technology and software
- Arts, entertainment, and recreation
What is Amobee
Amobee is a cross-channel advertising platform used to plan, activate, and measure digital media campaigns across channels such as display, video, mobile, and social. It supports programmatic buying workflows and audience targeting using first- and third-party data. Typical users include agency trading desks and in-house media teams that need unified campaign execution and reporting across multiple media types.
Cross-channel campaign execution
Amobee supports campaign activation across multiple digital channels from a single platform, reducing the need to manage separate tools for each media type. It is designed to coordinate targeting, pacing, and measurement across display, video, mobile, and social use cases. This helps teams standardize workflows and reporting when running multi-channel programs.
Programmatic buying capabilities
The product includes DSP-style functionality for programmatic media buying, including campaign setup, bidding controls, and optimization workflows. It is suited to teams that run ongoing performance and brand campaigns and need centralized control over delivery and budget allocation. This aligns with common requirements in the category where buyers compare platforms on execution breadth and operational efficiency.
Audience and data features
Amobee includes data management features used to build and activate audience segments for targeting and measurement. It supports using first-party data and other audience inputs to inform activation across channels. This is useful for organizations that want to connect audience strategy with media execution without relying entirely on external data tools.
Complex setup and operations
Cross-channel programmatic platforms typically require specialized knowledge to configure, govern, and operate effectively, and Amobee fits that pattern. Teams often need experienced media operators to manage taxonomy, audiences, and optimization settings. For smaller organizations, the operational overhead can be high relative to simpler point solutions.
Data and identity constraints
Like other platforms in this space, performance and targeting depend on identity resolution, data quality, and partner integrations. Privacy regulation changes and browser/mobile identifier restrictions can reduce addressability and measurement consistency. Organizations may need additional data strategy and consent management capabilities outside the platform.
Integration dependency for analytics
End-to-end measurement often relies on integrations with ad servers, verification providers, and analytics systems. If required partners are not available or are costly to integrate, reporting can become fragmented across tools. This can increase implementation time and complicate governance for multi-team environments.
Plan & Pricing
Pricing model: Pay-as-you-go / enterprise (usage-based)
Free tier/trial: No public free tier or time-limited trial found on the official site.
Example costs & billing notes (from Amobee official site / Master Service Terms):
- DSP fees: Charged as percentage fees (may include a technology fee, managed service fee and an analytics fee). DSP Fees are subject to a minimum of $0.00005 per impression to cover operational costs. (Exact percentage fees not published publicly.)
- DMP (Data Management Platform): Charged as an upfront deployment fee plus a recurring monthly fee (amounts not published on the site).
- Datamine: Priced on a CPU-hour basis. Clients receive an initial monthly allotment of CPU hours (may be included with certain DMP tiers); additional CPU hours can be purchased and are charged at an Additional CPU Hour Price. CPU usage is billed with a 10-minute minimum per CPU and then by one-minute increments.
- Added-value services (viewability, bid multipliers, third-party data, etc.) may carry additional charges shown in the Platform or Pricing Sheet.
Discounts / pricing flexibility: Not publicly detailed — pricing, discounts and minimum spend/commitments are handled via contract and the Pricing Sheet; customers are instructed to contact Amobee/sales for specific pricing.
Notes / transparency: No publicly available self-serve tiered pricing table or per-seat plans were found on the vendor site; nearly all price components are described as methodology/fee types in the Master Service Terms but specific dollar amounts (other than the DSP minimum per impression) are not listed publicly.
(Information sourced only from Amobee’s official site: Master Service Terms Schedule A (DSP) and Schedule B (DMP & Datamine), plus Amobee main site.)
Seller details
Tremor International Ltd.
Redwood City, California, United States
2005
Public
https://www.amobee.com/
https://x.com/amobee
https://www.linkedin.com/company/amobee
