Sharethrough
Display advertising software
Mobile advertising software
Native advertising software
Supply side platforms (SSP)
Video advertising software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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Pay-as-you-go
Free Trial unavailableFree version unavailable
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- Arts, entertainment, and recreation
- Media and communications
- Accommodation and food services
What is Sharethrough
Sharethrough is a programmatic advertising supply-side platform focused on helping publishers and app developers monetize inventory across native, display, and video formats. It supports omnichannel supply including mobile and connected TV use cases, with tools to package inventory and transact via programmatic pipes. The platform is commonly used by digital publishers, media owners, and app/CTV inventory sellers that want native-style ad experiences and access to demand through integrations with buying platforms.
Native-first monetization focus
The product is designed around native ad rendering and placements, which can help publishers align ads with on-page and in-app experiences. This emphasis can be useful for media owners that prioritize feed-based and in-content units alongside standard display and video. Compared with broader ad platforms in the space, the native specialization is a clear positioning point for supply packaging and yield strategies.
Omnichannel inventory support
Sharethrough supports multiple channels and formats, including mobile, web, and video, and it is used for connected TV supply in addition to traditional digital inventory. This allows a publisher group to manage monetization across properties without running separate point solutions for each format. It can simplify operational workflows when the same team manages web, app, and video/CTV inventory.
Programmatic SSP capabilities
As an SSP, Sharethrough provides the core infrastructure to expose publisher inventory to programmatic demand and manage pricing and packaging. This includes controls typically needed by supply teams (for example, inventory configuration and deal-based transactions). For organizations that primarily sell programmatically, these SSP functions are central to day-to-day revenue operations.
Not a full ad stack
Sharethrough is primarily an SSP rather than an end-to-end advertising suite. Many organizations still need adjacent components such as an ad server, measurement/verification tooling, and separate data/identity solutions depending on their architecture. This can increase integration and vendor-management effort versus consolidated platforms.
Native complexity and QA
Native formats often require more creative and rendering coordination than standard display, especially across varied publisher templates and app environments. This can introduce additional QA and troubleshooting work for supply operations teams. Performance and user-experience outcomes can be sensitive to implementation details and placement design.
Best fit for publishers
The platform is oriented toward supply-side users (publishers and media owners) rather than advertiser-led campaign management. Advertisers typically access Sharethrough inventory through their buying platforms rather than using Sharethrough directly. Organizations looking for an advertiser-focused workflow may find the product less directly applicable.
Plan & Pricing
Pricing model: Pay-as-you-go (programmatic auction; CPM-based)
Free tier/trial:
- Free plan: Unavailable (no permanently free plan shown on official site)
- Free trial: Unavailable (no time-limited trial shown; only demos/contact sales)
Example costs / published guidance (from Sharethrough official site):
- Dynamic Video Captions activation: $7 CPM; Efficient CPCV $0.01. (advertiser product page).
- General inventory guidance / recommended starting bids: $4–$6 CPM. (bidding guidelines / recommended bid factors).
- Average/expected clearing prices: $4–$5 CPM on average; clearing prices can be as low as $3–$4 CPM on some placements. (Xandr/Sharethrough Exchange FAQ & support articles).
Notes & how to buy:
- Inventory is bought programmatically via DSPs (Sharethrough integrates with DSPs such as The Trade Desk, Xandr, DV360, etc.). Pricing is therefore delivered as CPMs within buyers' DSPs or via private marketplace deals; Sharethrough does not publish subscription tiers or fixed plans.
- No public information on volume/commitment discounts or fixed subscription pricing on the official site; contact sales / request demo for custom deals.
Seller details
Sharethrough, Inc.
San Francisco, California, United States
2008
Private
https://www.sharethrough.com/
https://x.com/sharethrough
https://www.linkedin.com/company/sharethrough
