Retention.com
Visitor identification software
Personalization software
SMS marketing software
Identity resolution software
Demand generation software
Lead generation software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$19 per month
Free Trial unavailableFree version unavailable
Small
Medium
Large
- Retail and wholesale
- Professional services (engineering, legal, consulting, etc.)
- Information technology and software
What is Retention.com
Retention.com is a visitor identification and lead capture platform that helps B2C and B2B marketers convert anonymous website traffic into contactable profiles for downstream marketing and sales workflows. It is commonly used by ecommerce and demand generation teams to grow email and SMS audiences and trigger follow-up campaigns based on site activity. The product focuses on identity matching for web visitors and routing identified contacts into marketing tools and CRMs via integrations and data syncs.
Strong anonymous visitor identification
The platform is purpose-built to identify otherwise anonymous website visitors and turn them into usable marketing records. This supports list growth and remarketing workflows without relying solely on form fills. It fits teams that prioritize top-of-funnel capture and rapid activation of web traffic.
Activation via integrations and sync
Retention.com is designed to push identified contacts into common marketing and CRM destinations for immediate use in campaigns and sales follow-up. This reduces manual export/import steps and helps operationalize identity data. It aligns well with stacks that already run email/SMS and lifecycle automation elsewhere.
Built for demand gen workflows
The product maps well to demand generation use cases such as audience building, abandoned browse follow-up, and segmentation based on site behavior. It provides a focused set of capabilities around capture and activation rather than trying to replace a full CRM or marketing automation suite. This can simplify deployment for teams that only need identification and routing.
Not a full marketing suite
Retention.com does not function as an end-to-end CRM or full marketing automation platform on its own. Many organizations still need separate systems for lead management, multi-step automation, attribution, and reporting. Buyers comparing it to broader sales and marketing suites should plan for complementary tooling.
Match coverage varies by audience
Visitor identification performance depends on factors such as traffic mix, geography, device/browser constraints, and consent choices. Some sites may see lower match rates for certain segments, which can limit list growth and downstream impact. Teams typically need to validate expected coverage with a pilot on their own traffic.
Compliance and consent overhead
Using identified contact data for email and SMS outreach requires careful handling of consent, suppression, and regional privacy requirements. Organizations may need additional legal review, consent management processes, and auditing to align usage with internal policies and applicable regulations. This can add operational complexity compared with purely first-party, form-based capture.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| $19 plan | $19 / month | No public feature breakdown on site. Overage billing: charged once you reach $10 in overages (per Retention.com support article). Contact sales for included-contact limits and features. cite |
| $49 plan | $49 / month | No public feature breakdown on site. Overage billing: charged once you reach $30 in overages. Contact sales for included-contact limits and features. cite |
| $99 plan | $99 / month | No public feature breakdown on site. Overage billing: charged once you reach $50 in overages. Contact sales for included-contact limits and features. cite |
| $149 plan | $149 / month | No public feature breakdown on site. Overage billing: charged once you reach $80 in overages. Contact sales for included-contact limits and features. cite |
| $199 plan | $199 / month | No public feature breakdown on site. Overage billing: charged once you reach $100 in overages. Contact sales for included-contact limits and features. cite |
| $249 plan | $249 / month | No public feature breakdown on site. Overage billing: charged once you reach $130 in overages. Contact sales for included-contact limits and features. cite |
| $299 plan | $299 / month | No public feature breakdown on site. Overage billing: charged once you reach $150 in overages. Contact sales for included-contact limits and features. cite |
| $349 plan | $349 / month | No public feature breakdown on site. Overage billing: charged once you reach $180 in overages. Contact sales for included-contact limits and features. cite |
| $399 plan | $399 / month | No public feature breakdown on site. Overage billing: charged once you reach $200 in overages. Contact sales for included-contact limits and features. cite |
| $449 plan | $449 / month | No public feature breakdown on site. Overage billing: charged once you reach $230 in overages. Contact sales for included-contact limits and features. cite |
| $499 plan | $499 / month | No public feature breakdown on site. Overage billing: charged once you reach $250 in overages. Contact sales for included-contact limits and features. cite |
| $549 plan | $549 / month | No public feature breakdown on site. Overage billing: charged once you reach $280 in overages. Contact sales for included-contact limits and features. cite |
| $599 plan | $599 / month | No public feature breakdown on site. Overage billing: charged once you reach $300 in overages. Contact sales for included-contact limits and features. cite |
| $649 plan | $649 / month | No public feature breakdown on site. Overage billing: charged once you reach $330 in overages. Contact sales for included-contact limits and features. cite |
| $699 plan | $699 / month | No public feature breakdown on site. Overage billing: charged once you reach $350 in overages. Contact sales for included-contact limits and features. cite |
| $749 plan | $749 / month | No public feature breakdown on site. Overage billing: charged once you reach $380 in overages. Contact sales for included-contact limits and features. cite |
| $799 plan | $799 / month | No public feature breakdown on site. Overage billing: charged once you reach $400 in overages. Contact sales for included-contact limits and features. cite |
| $849 plan | $849 / month | No public feature breakdown on site. Overage billing: charged once you reach $430 in overages. Contact sales for included-contact limits and features. cite |
| $899 plan | $899 / month | No public feature breakdown on site. Overage billing: charged once you reach $450 in overages. Contact sales for included-contact limits and features. cite |
| $949 plan | $949 / month | No public feature breakdown on site. Overage billing: charged once you reach $480 in overages. Contact sales for included-contact limits and features. cite |
| $999+ plan | $999+ / month | Enterprise / custom tiers start at $999 / month and overage billing: charged once you reach $500 in overages for $999+ plans. For custom pricing and features contact sales / request a demo. Also see limited-time Holiday Accelerator offer (50k contacts for $500/month) listed on retention.com. cite |
Seller details
Retention.com, Inc.
Austin, TX, USA (reported)
Private
https://retention.com/
https://x.com/retentiondotcom
https://www.linkedin.com/company/retentiondotcom/
