Senzing
Identity resolution software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$58,560 per year
Free Trial
Free version unavailable
Small
Medium
Large
- Public sector and nonprofit organizations
- Information technology and software
- Transportation and logistics
What is Senzing
Senzing is an entity resolution and identity resolution software platform that matches and links records representing the same real-world person, organization, or object across disparate data sources. It is used by data engineering, analytics, and risk/compliance teams to improve data quality, deduplication, and network/relationship analysis in operational and analytical systems. The product focuses on explainable match decisions, relationship discovery, and deployment flexibility across on-premises and cloud environments. It is typically implemented as an API-driven service that integrates with existing data pipelines and applications.
Explainable entity resolution
Senzing provides match results with supporting evidence so teams can understand why records are linked or kept separate. This can help with auditability in regulated environments and with tuning matching rules and thresholds. Explainability also supports analyst workflows where users need to validate or override automated decisions.
API-first integration model
The platform is commonly deployed as services that applications and pipelines call for resolution and entity graph outputs. This approach fits batch and streaming use cases and can be embedded into broader data platforms without requiring a full customer data platform replacement. It can support multiple upstream source systems and downstream consumers through standard integration patterns.
Entity graph and relationships
Beyond pairwise deduplication, Senzing builds an entity-centric view that can include relationships and network context. This is useful for fraud detection, AML/KYC, investigations, and master data initiatives where connections between entities matter. The graph-style outputs can also feed analytics tools and graph databases.
Not a full CDP suite
Senzing focuses on identity/entity resolution rather than end-to-end customer data platform capabilities such as campaign orchestration, consent management, and marketing activation. Organizations seeking a packaged CDP may need additional tools for segmentation, audience activation, and downstream marketing workflows. This can increase overall solution architecture complexity.
Implementation and tuning effort
Entity resolution quality depends on source data quality, field standardization, and configuration/tuning of matching behavior. Teams often need data engineering work to prepare inputs, monitor match performance, and manage exceptions. Ongoing governance is typically required as new sources and identifiers are added.
Operational scaling considerations
High-volume, low-latency resolution workloads can require careful sizing and infrastructure planning. Performance and cost characteristics depend on deployment model, data volumes, and how frequently entities are re-resolved. Some organizations may need additional components for monitoring, job orchestration, and high availability.
Plan & Pricing
| Plan (DSRs) | Price (annual) | Key features & notes |
|---|---|---|
| 10M DSRs | $58,560 per year | Annual subscription; price based on current count of Data Source Records (DSRs). Prices quoted are based on up-front payment for the full term and acceptance of Senzing's standard EULA. |
| 20M DSRs | $78,120 per year | Annual subscription; see notes above. |
| 50M DSRs | $136,800 per year | Annual subscription; see notes above. |
| 100M DSRs | $234,600 per year | Annual subscription; see notes above. |
| 250M DSRs | $483,000 per year | Annual subscription; see notes above. |
| 500M DSRs | $897,000 per year | Annual subscription; see notes above. |
| 1B DSRs | $1,497,000 per year | Annual subscription; see notes above. |
| UNLIMITED | Contact sales / Call for quote | Unlimited tier requires contacting Senzing for pricing. |
Notes: Pricing structure is subscription-based and explicitly tied to the current count of DSRs in the Senzing database. The pricing page also states “UNLIMITED CALL FOR QUOTE” and indicates prices shown are in effect since May 2025. Senzing states that unlimited support is included and free for customers, and that custom terms or distribution/OEM/partner pricing may be available by contacting Senzing.
Seller details
Senzing, Inc.
Reno, Nevada, USA
2016
Private
https://senzing.com/
https://x.com/senzing
https://www.linkedin.com/company/senzing/
