Dianomi
Native advertising software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$10,000 per month
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What is Dianomi
Dianomi is a native advertising platform that distributes sponsored content units across premium business, finance, and technology publisher sites. It is used by advertisers and agencies to run content-led campaigns (for example, whitepapers, reports, and thought-leadership articles) and by publishers to monetize inventory with native placements. The platform focuses on brand-safe, contextually aligned placements and provides campaign management and performance reporting for native units.
Premium publisher network focus
Dianomi concentrates on business and financial news publishers, which can be a fit for B2B and regulated-industry advertisers seeking contextually relevant environments. This emphasis can simplify planning for campaigns that need adjacency to business content rather than broad consumer reach. The approach also supports brand-safety objectives by prioritizing established publisher properties.
Native, content-led ad formats
The product is designed for promoting articles, reports, and other content assets through native units that match publisher page layouts. This supports upper- and mid-funnel objectives such as awareness and consideration where click-to-content is the primary action. It can be useful for advertisers that want distribution beyond owned channels without relying on social feeds.
Campaign controls and reporting
Dianomi provides tools to set up campaigns, manage creatives, and monitor delivery and engagement metrics. Reporting helps advertisers evaluate performance by publisher, placement, and creative to support optimization. These capabilities align with common requirements in native advertising operations and agency workflows.
Narrower reach than broad networks
A premium, business-focused publisher footprint may limit scale compared with platforms optimized for mass consumer reach. For advertisers targeting very broad demographics, inventory availability and volume may be more constrained. This can require complementary channels to achieve large impression goals.
Less suited to direct-response
Native content distribution often performs best for awareness and consideration rather than immediate conversions. Advertisers with strict performance KPIs (e.g., last-click ROAS) may find optimization and attribution more challenging than with platforms built primarily for direct-response. Results can depend heavily on the quality and relevance of the landing content.
Publisher and format constraints
Native placements must conform to each publisher’s layout and policies, which can restrict creative variation and messaging. This can limit experimentation compared with more flexible display or social formats. Campaign setup may also require additional compliance review for regulated industries depending on publisher requirements.
Plan & Pricing
Pricing model: Pay-as-you-go (primarily Cost Per Click - CPC) Billing options: Card payment (auto-billed when spend reaches Billing Terms Amount, typically $100); Prepay invoice (wire transfer).
Minimum campaign budget / launch requirement: $10,000 monthly budget minimum required to launch a campaign.
Example costs (market-level Minimum / Recommended / "Need volume quickly") — all CPC unless noted:
- US & Canada — Minimum CPC: $0.40; Recommended CPC: $3.50; Need-volume CPC: $4.50.
- UK — Minimum CPC: £0.40; Recommended CPC: £2.50; Need-volume CPC: £3.50.
- France / Germany — Minimum CPC: €0.40; Recommended CPC: €2.50; Need-volume CPC: €3.50.
- Singapore — Minimum CPC: S$0.50; Recommended CPC: S$2.50; Need-volume CPC: S$3.50.
- SE Asia (MY, ID, TH) — Minimum CPC: S$0.05; Recommended CPC: S$0.30; Need-volume CPC: S$0.50.
- Hong Kong (EN & CN) — Minimum CPC: HK$1.90; Recommended CPC: HK$19.00; Need-volume CPC: HK$29.00.
- Australia — Minimum CPC: A$0.50; Recommended CPC: A$2.70; Need-volume CPC: A$3.50.
- New Zealand — Minimum CPC: A$0.05; Recommended CPC: A$0.30; Need-volume CPC: A$0.50.
Other pricing notes:
- Native ads are billed on a CPC basis; enterprise clients may be offered CPM pricing. (Content Hub offerings are charged on a viewable CPM/vCPM basis.)
- No public fixed subscription tiers or per-seat plans are listed on the site; launching/setting up campaigns requires contacting sales / an Account Manager.
Seller details
Dianomi Ltd
London, United Kingdom
2002
Private
https://www.dianomi.com/
https://x.com/dianomi
https://www.linkedin.com/company/dianomi/
