LinkedIn Marketing Solutions

Pricing model: Pay-as-you-go (auction-based; objective-based pricing).

How pricing works (official): LinkedIn ads are sold through an ad auction and use objective-based billing: you are charged for specific billable events tied to the campaign objective (for example: clicks, impressions, leads, message sends). The Campaign Manager lets you place bids and select billing events; costs depend on bid, target audience competitiveness, and chosen objective.

Free tier/trial: Not listed on the Marketing Solutions/Ads pages; LinkedIn does not publish a permanent free advertising tier or an official free trial for Marketing Solutions advertising on the public pricing page.

Example costs / official numeric prices: Not published on LinkedIn’s official Marketing Solutions advertising/pricing pages. The site provides the auction/billable-event model and bidding guidance, but does not list fixed CPC/CPM/CPL prices or sample per-unit prices.

Minimums and account requirements (official):

• Ad set Lifetime Budget: minimum $10 (USD) when required (if using lifetime budget for an ad set, the ad set lifetime budget must be at least $10).
• Campaign unspent budget requirement: each campaign needs an unspent budget of $100 USD (or currency equivalent) available to launch a new ad set.

Enterprise / large-spend options: LinkedIn offers contact-with-sales / specialist assistance for advertisers (enterprise/managed solutions) rather than published fixed plans.

Notes & official pointers:

• Billing events and which objectives map to which chargeable event are documented on LinkedIn’s Pricing / Ads documentation.
• Campaign Manager and ad account tools are publicly accessible, but actual ad costs come from the auction and bid settings rather than preset plan prices.

Official sources: LinkedIn Marketing Solutions Ads Pricing and LinkedIn Help / Marketing Solutions (Campaign Manager, minimums, ad set budgets, and billing events).