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Ubidots

Features
Ease of use
Ease of management
Quality of support
Affordability
Market presence
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Pricing from
$49 per month
Free Trial
Free version
User corporate size
Small
Medium
Large
User industry
  1. Agriculture, fishing, and forestry
  2. Real estate and property management
  3. Education and training

What is Ubidots

Ubidots is a cloud-based IoT platform for ingesting device and sensor data, managing devices, and building dashboards, alerts, and basic automations. It targets teams that need to deploy connected-product or industrial monitoring use cases without building a full data pipeline from scratch. The platform provides device connectivity options (including MQTT/HTTP and gateway patterns), data visualization, and event-based actions, with APIs for integration into external applications. It is commonly used for rapid prototyping and operational monitoring where time-to-deploy and built-in visualization are priorities.

pros

End-to-end IoT workflow

Ubidots combines device connectivity, data ingestion, storage, dashboards, and alerting in a single product. This reduces the need to assemble multiple tools for common IoT monitoring scenarios. It supports typical IoT patterns such as device variables, time-series visualization, and threshold-based notifications. For teams with limited platform engineering capacity, this can simplify initial deployment.

Dashboarding and alerting built in

The product includes configurable dashboards for real-time and historical sensor data, along with alert rules and notification channels. These features support operational monitoring use cases such as equipment status, environmental monitoring, and fleet telemetry. Built-in visualization and alerts can shorten the feedback loop compared with exporting data to separate BI or observability tools. APIs enable embedding or integrating dashboards into other applications.

Developer-friendly integrations and APIs

Ubidots provides APIs and common IoT ingestion methods (e.g., HTTP/MQTT) that fit typical device and gateway implementations. This helps developers connect heterogeneous devices and integrate IoT data into external systems. The platform’s focus on straightforward ingestion and application integration aligns with prototyping and mid-scale deployments. It can serve as a managed backend for custom IoT applications.

cons

Limited advanced analytics depth

Compared with platforms centered on large-scale analytics and data science workflows, Ubidots is more oriented toward monitoring, dashboards, and rule-based actions. Organizations needing complex modeling, advanced anomaly detection, or heavy SQL/OLAP-style exploration may need additional analytics infrastructure. This can increase overall architecture complexity for analytics-heavy programs. Fit depends on whether the primary goal is monitoring versus deep analysis.

Enterprise governance may vary

Large enterprises often require granular governance features such as fine-grained access controls, auditability, and standardized lifecycle management across many teams and environments. Ubidots can be sufficient for departmental or product-team deployments, but some organizations may find gaps relative to broader enterprise platform requirements. Requirements around compliance, data residency, and formal change control can drive additional evaluation. Buyers should validate governance capabilities against internal policies.

Scaling and customization trade-offs

A unified IoT platform can accelerate delivery but may constrain highly customized ingestion, transformation, and storage patterns. As device counts, message rates, and retention requirements grow, teams may need to validate performance limits, cost behavior, and operational controls. Some architectures may require external stream processing, data lake storage, or specialized observability tooling. This can reduce the benefits of an all-in-one approach at higher scale.

Plan & Pricing

Plan Price Key features & notes
IoT Entrepreneur $49 per month Up to 25 devices; example overages shown on official site (e.g., $5 per million extra data in, $0.1 per million extra data out; $10 per million event executions; email/SMS alert overages). Note: some retention/capacity details vary across site sections (see official pages). cite
Professional $199 per month ~200 devices included (overages available: $50 per 50 extra ≈ $1/device); ~15M dots in/out; 2 years (24 months) data retention; includes white-label (1 app), UbiFunctions executions (1,000 incl., $5 per million extra), events, end-user & org management. cite
Industrial $499 per month ~500 devices included; 50M dots; 24 months retention; multiple white-label apps, dashboard filters, advanced plugins, scheduled reports; custom capacity & support. cite
Enterprise Contact sales / Custom pricing >1,000 devices, 100M+ dots, 24+ months retention; private deployment option, SSO, SLAs, professional services and multiple admin users — quote required. cite

Seller details

Ubidots, Inc.
Fort Lauderdale, Florida, USA
2013
Private
https://ubidots.com/
https://x.com/ubidots
https://www.linkedin.com/company/ubidots/

Tools by Ubidots, Inc.

Ubidots

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