Magic
Blockchain as a service providers
Cryptocurrency wallets
NFT platforms
Passwordless authentication software
Identity management software
Blockchain software
Cryptocurrency software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$99 per month
Free TrialFree version
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What is Magic
Magic is a developer-focused authentication and wallet infrastructure product that enables passwordless login using email or social identity and can provision embedded wallets for end users. It is used by web3 applications that want to onboard users without requiring browser extensions or seed-phrase management. The platform provides SDKs/APIs for login, key management, and wallet interactions, and it can be integrated into consumer apps to support blockchain-based transactions and digital assets.
Passwordless user onboarding
Magic supports passwordless authentication flows (for example, email-based login links) that reduce reliance on passwords and seed phrases. This can simplify onboarding for consumer-facing applications compared with approaches that require users to install and manage external wallets. The product is positioned for teams that want authentication and wallet creation to feel like standard web login.
Embedded wallet infrastructure
Magic can create and manage embedded wallets tied to application user accounts, enabling apps to initiate blockchain transactions without requiring a separate wallet extension. This is useful for marketplaces, games, and other apps that need wallet functionality as part of the product experience. It provides developer tooling to integrate wallet actions into existing application flows.
Developer SDK and APIs
Magic offers SDKs and APIs intended to accelerate integration into web and mobile applications. This can reduce the amount of custom work required to implement authentication, session handling, and wallet-related features. For teams comparing infrastructure options in this space, the focus on auth + wallet in one integration can be a practical implementation advantage.
Vendor-managed key custody tradeoffs
Embedded wallet models typically introduce tradeoffs around who controls keys and how recovery works, which can affect security posture and compliance requirements. Organizations may need to validate Magic’s key management model against internal policies and threat models. Some use cases may still require fully self-custodial options or external wallet support.
Not a full BaaS stack
Magic is primarily focused on authentication and wallet enablement rather than providing a broad blockchain node and indexing platform. Teams building data-heavy or multi-chain infrastructure may still need separate providers for RPC access, indexing, and event streaming. This can increase architectural complexity when compared to more end-to-end infrastructure stacks.
Integration and ecosystem constraints
Supported chains, features, and wallet capabilities can vary by SDK and configuration, which may limit certain advanced workflows. Teams may need additional engineering effort to support edge cases such as complex signing, account abstraction patterns, or specialized NFT/marketplace requirements. Due diligence is required to confirm compatibility with the target blockchain environment and user experience goals.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Developer | $0 per month (monthly) — also available annually (10% off) | Up to 1,000 Monthly Active Wallets (MAW); $0.045 per additional MAW; Unlimited Signatures; Email, SMS, Social, External Wallet Logins; Wallet UI Widgets; Token Gating; Fiat On-Ramp; Email & Community Support. |
| Startup (Most popular) | $99 per month (monthly) — annual billing available (10% off) | Up to 2,500 MAW; $0.04 per additional MAW; Unlimited Signatures; Multi-Factor Auth; Session Management; Login Data Export; Prioritized Support; Up to 5 Team Seats; 30-day free trial available. |
| Growth | $350 per month (monthly) — annual billing available (10% off) | Up to 10,000 MAW; $0.035 per additional MAW; Unlimited Signatures; Custom Email Provider (SMTP); Custom Email Templates; White-labeled Wallet Widget UI; 30-Min Kickoff Call; Dedicated Slack Support; Up to 10 Team Seats; 30-day free trial available. |
| Enterprise | Custom pricing | Custom-defined MAWs and features; transaction-based pricing available (listed as low as $0.001/transaction); whiteglove support, dedicated Slack channel, custom SLAs, onboarding, advanced MFA and other enterprise services. |
Notes: Pricing page shows a Monthly/Annual toggle with "Annual (10% off)". All details sourced from Magic's official pricing page (magic.link/pricing).
Seller details
Magic Labs, Inc.
San Francisco, CA, USA
2018
Private
https://magic.link/
https://x.com/magic
https://www.linkedin.com/company/magiclabs/
