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Reltio Connected Data Platform

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User industry
  1. Healthcare and life sciences
  2. Banking and insurance
  3. Information technology and software

What is Reltio Connected Data Platform

Reltio Connected Data Platform is a cloud-based master data management platform used to unify, govern, and operationalize core business entities such as customers, products, and locations across multiple source systems. It supports data modeling, identity resolution/matching, survivorship rules, and stewardship workflows to create a consolidated “golden record” for operational and analytics use cases. The platform is typically used by data management teams, data stewards, and enterprise architects in industries with complex customer and product data. It also provides APIs and integration options to publish mastered data to downstream applications and data platforms.

pros

Cloud-native MDM architecture

Reltio is delivered as a SaaS platform, which reduces the need for customers to deploy and maintain MDM infrastructure. It is designed for continuous ingestion and updates rather than batch-only mastering. This model can fit organizations that want faster rollout cycles and managed operations compared with self-hosted approaches.

Strong entity resolution capabilities

The platform includes matching and merging functions to resolve duplicates and link records across disparate systems. It supports configurable survivorship and business rules to determine which attributes persist in the mastered record. These capabilities are central to customer and product mastering where identity ambiguity and conflicting attributes are common.

Operationalization via APIs and integrations

Reltio exposes mastered data through APIs so applications can consume up-to-date golden records. It supports integration patterns for synchronizing mastered entities to downstream operational systems and analytics environments. This helps teams move beyond registry-style MDM toward using mastered data in business processes.

cons

Implementation complexity and governance effort

MDM programs typically require significant upfront work on data modeling, match rules, survivorship policies, and stewardship processes. Reltio deployments can still be time-consuming when source data quality is poor or when many domains and systems are involved. Organizations often need dedicated data governance and stewardship capacity to sustain value after go-live.

Not a full data catalog

While the platform manages mastered entities and related governance workflows, it is not primarily a broad enterprise data catalog for all datasets, pipelines, and BI assets. Organizations seeking end-to-end cataloging, lineage across heterogeneous platforms, and policy enforcement across all data assets may require additional tooling. This can increase overall architecture complexity.

Cost and vendor lock-in considerations

As a SaaS MDM platform, total cost depends on subscription terms, data volumes, domains, and required environments. Deep use of proprietary modeling, workflows, and APIs can increase switching costs over time. Buyers may need to evaluate export options, integration patterns, and contractual terms to manage long-term portability.

Plan & Pricing

Plan Price Key features & notes
Reltio Connected Data Platform Custom pricing — contact sales Enterprise, cloud-native multi-domain MDM / context-intelligence platform. Reltio does not publish standard per-user/per-seat list prices on the public website; customers are asked to contact sales/AE for quotes.
Tenant Cloning (add-on) $5,000 per clone (USD) Default entitlement: one clone per month included; additional clones invoiced at $5,000 each.
Tenant Snapshot & Restore (add-on) $5,000 per snapshot & restore (USD) Default entitlement: one snapshot & restore per month included; additional snapshots invoiced at $5,000 each.
Reltio AgentFlow™ MCP Server — Developer Edition Free (Developer Edition) Open-source, self-hosted Developer Edition is free; cloud-hosted MCP Server is subject to a platform fee (contact Reltio AE).
Reltio Identity 360 Free (Identity 360 free cloud service) Reltio has published a free Identity 360 offering (free cloud-native service for mastering person/customer identities); premium packages are also referenced.

Seller details

Reltio, Inc.
Redwood City, California, USA
2011
Private
https://www.reltio.com/
https://x.com/reltio
https://www.linkedin.com/company/reltio/

Tools by Reltio, Inc.

Reltio Connected Data Platform

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